Cocoa Brown
General Information about Cocoa Brown
The hex color #2E2422, often referred to as Cocoa Brown, is a dark and muted shade of brown. It is composed of 18.04% red, 14.12% green, and 13.33% blue. In the RGB color space, it represents a subtle blend that leans towards the warmer side due to the higher percentage of red. This color evokes feelings of warmth, earthiness, and sophistication. Cocoa Brown is frequently used in designs aiming to convey a sense of comfort, stability, and understated elegance. In color psychology, browns are generally associated with reliability, simplicity, and nature, making Cocoa Brown a versatile choice for branding, design, and various creative applications seeking to establish a connection with these qualities. Its neutral nature allows it to pair well with a variety of other colors, making it suitable for backgrounds, accents, and focal points.
The hex color #2E2422, also known as Cocoa Brown, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to select foreground text colors that provide sufficient contrast to ensure readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Given its dark nature, lighter colors such as white (#FFFFFF) or light grays would be appropriate choices for text. Tools like WebAIM's contrast checker can be used to evaluate the contrast ratio and ensure compliance with accessibility standards. Additionally, avoid using this color for crucial visual elements without providing alternative cues like text labels or icons, especially for users with visual impairments. Carefully consider the color's impact on users with color vision deficiencies, and provide alternative color schemes if necessary to ensure inclusivity.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Cocoa Brown can be employed to evoke feelings of warmth and stability. It makes an effective background for websites related to nature, food, or vintage themes. Use it for headings and borders. It should be combined with lighter colors to achieve sufficient contrast and ensure readability. Because of its dark tone, it can also be used for creating dark mode versions of websites.
Interior Design
In interior design, Cocoa Brown brings a sense of comfort and grounding to spaces. It serves well as a wall color in living rooms or bedrooms. Pair it with natural textures like wood and linen to enhance its earthy appeal. It can be implemented in furniture and works as an alternative for black, adding warmth to the design, especially when combined with beige and related colors.
Fashion
In fashion, Cocoa Brown is a versatile neutral that can be incorporated into various styles. It works well for outerwear, knitwear, and accessories. Combine it with brighter colors like teal or mustard for a pop of contrast, or keep it classic with creams and beiges. It is also used for leather products such as shoes and bags.