Cocoa Brown

General Information about Cocoa Brown

The color #2E241F, commonly known as Cocoa Brown, is a dark, muted shade of brown that evokes a sense of warmth, earthiness, and sophistication. It's a color often associated with natural materials like wood, coffee, and chocolate, lending a feeling of comfort and stability. In color psychology, browns are generally seen as reliable, supportive, and honest. Cocoa Brown, in particular, can be used to create a welcoming and grounding atmosphere. Its relatively low saturation makes it a versatile choice for backgrounds or elements that shouldn't draw too much attention. Its hex code #2E241F is composed of 18.04% red, 14.12% green and 12.16% blue. The complementary color is #1F292E.

The hex color #2E241F, also known as Cocoa Brown, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) standards for contrast ratio, potentially making it difficult for users with visual impairments to read. Similarly, when used as a background color, ensure that the foreground text provides sufficient contrast. Tools like contrast checkers can help verify compliance. Considering a lighter shade of brown or pairing it with a lighter color can improve readability and overall accessibility. Also avoid using it for essential visual cues without providing redundant indicators, such as text labels or icons, to ensure usability for all users. Remember to test your designs with different users, including those with visual impairments, to validate accessibility.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  Cocoa Brown can be used in website design to create a warm and inviting atmosphere. It's suitable for backgrounds, text, or accents, especially for brands wanting to convey a sense of tradition, reliability, or natural appeal. It works well in the header or footer to create visual interest without being distracting. In UI design, it can be used for decorative elements or subtle highlights. It is also often used in e-commerce sites, for example, to sell coffee beans or chocolate.

• Interior Design

  In interior design, Cocoa Brown can be used as a wall color in living rooms or bedrooms to provide a cozy and comforting feel. It can also be used for furniture upholstery or accent pieces. When paired with lighter colors such as cream or beige, it creates a balanced and sophisticated look. It is also great for wooden surfaces such as tables, chairs and cabinets, making the entire room have a warmer feeling.

• Fashion

  In the fashion industry, Cocoa Brown can be used for creating elegant and comfortable apparel. The color works especially well for jackets, sweaters and dresses for men and woman. As an earth tone, it can be perfectly combined with jeans, shirts or even leather applications and other colors, such as green, blue, yellow or even white. The color is associated with stability and reliability and helps to appear natural and friendly.

Complementary color

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