Cocoa Brown
General Information about Cocoa Brown
The hexadecimal color code #2E1E27 represents a dark, muted shade of brown, often described as "Cocoa Brown." It is composed of 18.4% red, 11.8% green, and 15.3% blue. In the RGB color space, it is relatively low in saturation, contributing to its earthy and subdued nature. The color appears closer to black, due to the low values of all three primary colors. The color is mostly used in combination with bright elements, like white, yellow or orange. The color is often associated with naturalness, earth, soil and elegance. Due to the low saturation, it is often used as a background color, to let other elements pop out.
The color #2E1E27, a deep cocoa brown, presents some accessibility challenges. With a low luminance, it may be difficult for users with visual impairments to distinguish text or elements using this color against a similarly dark background. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG AA standards. When using #2E1E27 for text, consider pairing it with a very light color like #FFFFFF (white) or #F0F0F0 (light gray) to ensure sufficient contrast. For decorative elements, careful consideration should be given to their size and importance, providing alternative cues like shapes or patterns for users who cannot discern the color clearly. It's crucial to test color combinations with accessibility tools to ensure compliance with accessibility guidelines and to avoid excluding users with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds
Cocoa brown can be used for website backgrounds to create a warm and inviting atmosphere. It pairs well with light text and minimalist design elements. It is often used for headers, footers or as a subtle background texture. In combination with green or beige elements, it can create a earthy design.
Fashion Design
In fashion, cocoa brown is a versatile color for creating classic and sophisticated looks. It can be used in clothing, accessories, and footwear. Cocoa brown is also often used as a base color to highlight bright elements, which leads to a very modern look.
Branding
Cocoa brown is suitable for branding chocolate or coffee products. Its rich and warm tone evokes feelings of comfort and quality. The color can be used for logos, packaging and marketing materials to create a cohesive and appealing brand image.