Aubergine
General Information about Aubergine (#2E0718)
The color #2E0718, commonly referred to as Aubergine, is a deep, rich shade of purple with brown undertones. It evokes feelings of luxury, sophistication, and mystery. In color psychology, aubergine is often associated with royalty, creativity, and ambition. It's a complex color that sits between red and purple, combining the energy of red with the stability of blue. The name 'Aubergine' comes from the French word for eggplant, reflecting the color's resemblance to the vegetable's skin. This color is created by mixing red, blue, and a touch of yellow or green, resulting in its unique depth and complexity. It is considered a tertiary color on the color wheel, falling between violet and brown.
The hex color #2E0718, a deep aubergine, presents accessibility challenges, especially when used for text. Its low luminance value of approximately 5 means that text rendered in this color against a white background will likely fail WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. To ensure readability for users with visual impairments, it's crucial to pair #2E0718 with very light colors, such as whites or light yellows, for text and interactive elements. Avoid using it for crucial interface components like buttons without sufficient contrast. For backgrounds, consider lighter tints or shades of related colors to maintain the aesthetic while improving accessibility. Tools like contrast checkers are invaluable for verifying compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #2E0718 can serve as an accent color for headers, borders, or decorative elements. However, due to its darkness, it's best used sparingly. For example, it could be used as a background for a website section featuring testimonials or a call-to-action, paired with white or off-white text. It can also create a sense of elegance and luxury in web interfaces, suitable for brands that want to convey sophistication.
Interior and Fashion Accent
In interior design, #2E0718 introduces a touch of drama and sophistication. It works well in rooms with ample natural light to prevent the space from feeling too dark. It can be used for accent walls, upholstery, or decorative pieces like vases and throw pillows. Paired with metallic accents like gold or brass, it enhances the luxurious feel. In fashion, this color can be used in evening gowns, accessories, or even as an accent in casual wear.
Beauty and Cosmetics
In the realm of beauty and cosmetics, #2E0718 translates into deep, alluring lipsticks, eyeshadows, and nail polishes. It's a dramatic color that complements a range of skin tones, adding an air of mystery and sophistication to any look. As eyeshadow, it can create a smoky eye effect, while as a nail polish, it provides an elegant and bold statement. In marketing it can be used to convey a sense of luxury or royalty.