Aubergine
General Information about Aubergine
The hex color #2E0717, also known as Aubergine, is a deep, dark shade of reddish-purple. It belongs to the family of purple hues, which are often associated with royalty, sophistication, and creativity. In the RGB color model, #2E0717 is composed of 18.04% red, 2.75% green, and 9.02% blue. When converted to the CMYK color model, it consists of 0% cyan, 84.72% magenta, 50% yellow, and 81.96% black. This color is often used in design to evoke feelings of luxury, mystery, and elegance. The dark nature of this color makes it best suited for accents or backgrounds rather than primary text.
The hex color #2E0717, also known as Aubergine, presents significant accessibility challenges, particularly in web design. Its low luminance value of approximately 3.63 means that text rendered in this color against a white background, or vice versa, will likely fail WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. Specifically, it won't meet the minimum contrast ratio of 4.5:1 for normal text (AA level) or 7:1 for large text (AAA level). Therefore, it is crucial to pair this color with very light shades to ensure sufficient contrast for readability. When using #2E0717, consider using a color contrast checker to test combinations. Moreover, avoid using this color for essential UI elements or links without careful consideration for its accessibility performance.
Shades
Digital Color Formats
Alternative colors
Applications
Interior Design Accent
In interior design, Aubergine (#2E0717) can be used as an accent color to add depth and richness to a room. It pairs well with neutral tones like beige, gray, and white. This color can be incorporated through decorative pillows, throws, or even a statement wall. Its dark and mysterious nature makes it suitable for creating a cozy and intimate atmosphere, especially in bedrooms or living rooms. Additionally, Aubergine can be used in combination with metallic accents like gold or copper to create a luxurious and elegant look.
Fashion Design
In the fashion industry, Aubergine (#2E0717) is a sophisticated and versatile color choice. It can be used for evening gowns, formal wear, or even casual attire. This deep, reddish-purple hue complements various skin tones and adds a touch of elegance to any outfit. Aubergine can be paired with other colors such as black, gray, or cream to create a balanced and stylish look. Additionally, it can be used in accessories like handbags, shoes, or scarves to add a pop of color to a neutral outfit. The color is suitable for the fall and winter seasons.
Web Design Accent Color
In web design, Aubergine can be incorporated into website layouts to convey a sense of luxury, sophistication, and creativity. However, due to its dark nature, it should be used carefully, primarily as an accent color or for backgrounds in specific sections. Aubergine can be combined with lighter shades like off-white or light gray to ensure readability and accessibility. This color can be used in the branding of businesses focused on art, design, or high-end products to communicate elegance. It should not be used as the main color for text due to contrast issues.