Aubergine
General Information about Aubergine
The hex color code #2E0715 represents a dark shade of reddish-purple, often described as aubergine or eggplant. In the RGB color model, it consists of 18.43% red, 2.75% green, and 8.24% blue. This color falls within the cool end of the color spectrum and evokes feelings of sophistication, mystery, and luxury. Aubergine is frequently used in design to create a sense of depth and richness. Its hexadecimal nature means it is commonly used in web design and digital applications, allowing designers to precisely specify the color for various elements. The color is derived from the actual plant, the eggplant, where the vegetable shows a very similar color. The color is considered elegant and strong.
The color #2E0715, a deep aubergine, presents several accessibility considerations, especially in web design. Its low luminance value necessitates careful pairing with contrasting colors to ensure readability for users with visual impairments. According to WCAG guidelines, sufficient contrast between text and background colors is crucial for accessibility. When using #2E0715 as a background, it's imperative to choose a light text color to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance. Furthermore, avoid relying solely on color to convey important information, as colorblind users may not perceive the intended message. Providing alternative cues, such as text labels or icons, enhances accessibility for all users, regardless of their visual abilities. Remember to test designs with different color vision deficiencies to ensure usability.
Shades
Digital Color Formats
Alternative colors
- #482635
A slightly lighter shade of aubergine, offering better contrast when paired with darker text.
- #800000
A dark maroon that can be used for a similar aesthetic but with slightly more vibrancy.
- #583759
A deep plum color that provides a similar feel but can offer improved accessibility depending on the context.
Applications
Web Design
In web design, aubergine can be used to create a sophisticated and luxurious feel. It's suitable for websites in the beauty, fashion, or food industries. As a background color, use it sparingly and always with high-contrast text. It can also be used for accents, borders, or graphical elements. In user interface design, aubergine can indicate primary actions or highlight important information, so long as it meets contrast requirements. Remember to consider the overall user experience and accessibility standards when incorporating this color into your website or application.
Fashion and Beauty
In the realm of fashion, aubergine is often associated with elegance and mystery. It can be used in clothing, accessories, and even makeup. As a clothing color, it pairs well with neutrals like gray, black, and white, as well as metallics like gold and silver. In interior design, aubergine can create a warm and inviting atmosphere. It is often used in bedrooms or living rooms as an accent color. Consider pairing aubergine walls or furniture with lighter colors to balance the richness. The color can also be used in cosmetic packaging, where it conveys sophistication and quality.
Interior Design
Aubergine adds a touch of drama and sophistication, ideal for creating a cozy and inviting atmosphere. Think accent walls in living rooms, plush velvet cushions on sofas, or even as a bold choice for dining room chairs. The color works well when combined with lighter neutrals like cream or gray to balance its intensity. It is a great color to create an intimate space.