Aubergine
General Information
The hexadecimal color code #2E0712 represents a dark shade of reddish-purple, often described as aubergine or eggplant. In the RGB color model, it is composed of 18.04% red, 2.75% green, and 7.06% blue. This color is frequently associated with sophistication, mystery, and luxury. It has a relatively low saturation and brightness, giving it a muted, deep appearance. Colors similar to #2E0712 are found in the range of dark purples and reds. In color psychology, aubergine can evoke feelings of creativity and introspection. Due to its darkness, it is often used sparingly in design, typically as an accent color or in combination with lighter, contrasting shades. The color's name, derived from the eggplant, reflects its natural association with organic and earthy tones.
The color #2E0712, a deep aubergine, presents significant accessibility challenges, particularly in web design. Its low luminance makes it difficult to read when used as text against a white or light-colored background. According to WCAG guidelines, sufficient contrast is crucial for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #2E0712 for text would likely fail these contrast checks, rendering content inaccessible to users with visual impairments. To improve accessibility, consider pairing this color with much lighter shades for text or interactive elements. Tools like contrast checkers can help evaluate color combinations. Ensuring sufficient contrast enhances usability for all users, including those with low vision or color blindness. Moreover, avoid using color alone to convey important information; always include text labels or other visual cues.
Shades
Digital Color Formats
Alternative colors
Applications
Interior Design
In interior design, aubergine (#2E0712) can create a sophisticated and cozy atmosphere in living rooms or bedrooms. It pairs well with neutral colors like gray or beige for a balanced look. Accent walls painted in this color can add depth and richness to a space. It's also suitable for upholstery or decorative elements like cushions and throws, creating a luxurious feel. However, be cautious not to overuse it, as it can make a room feel smaller and darker. Balance with sufficient lighting and lighter accents is key to achieving an elegant and inviting space.
Fashion and Apparel
In the fashion industry, #2E0712 can be used to design elegant dresses, evening gowns, or statement pieces like coats or jackets. It is often associated with luxury and sophistication. This color works well with metallic accessories like gold or silver. When used in makeup, it can create a dramatic eye look when used as an eyeshadow, or a bold lip color. When designing clothes, make sure that lighter colors are used in addition to achieve a visually appealing look.
Web Design Accents
In web design, aubergine can be employed to highlight interactive elements, creating a clear distinction between different parts of the website. For example, buttons, links, and other interactive elements can be given the aubergine color to make them more noticeable. It is important to test it on different screen resolutions and devices to ensure the color is displayed correctly and remains consistent across different platforms. This ensures the design looks good and functions properly for all users, no matter how they access the website.