Aubergine
General Information about Aubergine (#2E0710)
#2E0710, also known as Aubergine, is a dark, muted shade of purple with strong red undertones. It belongs to the purple color family but leans towards the brown spectrum due to its low saturation and luminance. This color evokes feelings of sophistication, luxury, and mystery. In color psychology, it is associated with royalty, creativity, and wisdom. Due to its dark nature, it is not the most common choice for general use, but it excels in applications that call for a sense of drama and elegance. It can be used in website design, interior decoration, and fashion. The hex code #2E0710 is composed of 18.43% red, 2.75% green and 6.27% blue.
The color #2E0710, a deep aubergine, presents accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 2 means that text rendered in this color requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended to ensure readability. Insufficient contrast can make it difficult for users to distinguish text from the background, especially for those with low vision or color blindness. Careful consideration of color pairings is crucial when using #2E0710 in user interfaces. Using online contrast checkers can help ensure that the chosen color combination meets accessibility requirements. Avoid using this color for critical information or interactive elements without sufficient contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2E0710 can be used sparingly to create a sophisticated and luxurious feel, especially in headers or accent elements. It pairs well with neutral colors like beige or light gray. However, due to its dark nature, it should be used with caution as the primary background color, as it could strain the user's eyes. It is best used in small doses to add a touch of elegance and depth to the overall design. Consider it for website footers or as a hover effect on interactive elements.
Beauty & Cosmetics
In the beauty industry, #2E0710 is a popular choice for lipsticks, nail polishes, and eyeshadows, often associated with evening wear and formal occasions. Its deep, rich color adds a touch of drama and sophistication to any look. It can be used to create a bold, statement lip or a sultry, smoky eye. It is important to consider the skin tone and undertones of the wearer when choosing this shade to ensure it complements their features and enhances their natural beauty.
Interior Design
In interior design, #2E0710 can be incorporated as an accent color in furniture, textiles, or wall decor to create a warm and inviting atmosphere. It works well in combination with lighter, more neutral tones to prevent the space from feeling too dark or overwhelming. This shade can add a touch of elegance and sophistication to any room. Consider using it in velvet pillows, throw blankets, or as an accent wall color in a bedroom or living room to create a cozy and inviting space.