Aubergine
General Information about Aubergine
The hex color #2E070E, commonly referred to as Aubergine, is a dark, muted shade of purple-red, belonging to the maroon color family. In the RGB color model, it consists of 18.43% red, 2.75% green, and 5.49% blue. Aubergine conveys a sense of sophistication, luxury, and mystery. It's often associated with royalty, creativity, and ambition. In color psychology, dark shades like aubergine can evoke feelings of comfort and security, while also hinting at exclusivity and elegance. The color's depth and richness make it a popular choice in both design and fashion for conveying a sense of refinement.
The hex color #2E070E, also known as Aubergine, presents significant accessibility challenges, especially in text-based applications. Its very dark hue results in a low contrast ratio against standard light backgrounds, potentially violating WCAG guidelines for readability. To ensure inclusivity, it's crucial to pair this color with very light text (white or near-white) to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. When using #2E070E for interactive elements like buttons, provide clear visual cues beyond color alone, such as borders or text labels, to accommodate users with color vision deficiencies. Thoroughly test color combinations with accessibility tools to verify compliance with accessibility standards and ensure a positive user experience for everyone, including those with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Aubergine, with its luxurious and mysterious undertones, makes it a sophisticated choice for website backgrounds, especially for brands aiming to convey elegance and depth. It can create a striking visual impact when used in conjunction with minimalist design elements and ample white space. Additionally, in e-commerce, #2E070E can be employed to highlight premium product offerings, subtly signaling exclusivity and refinement to potential customers. This color works well for fashion, beauty or alcohol brands.
Interior Design
In interior design, Aubergine #2E070E serves as an accent color to create a focal point in a room. A single aubergine wall can add a touch of drama and sophistication to a living room or bedroom. It pairs well with neutral tones like gray, beige, and white. For furniture, aubergine-colored velvet sofas or armchairs can create a luxurious and inviting space. The color is best used in rooms with ample natural light to prevent the space from feeling too dark or oppressive. This color evokes feelings of comfort and sophistication.
Fashion Design
In the fashion industry, Aubergine provides a sophisticated and bold alternative to traditional black or navy. The color works particularly well for evening wear, adding a touch of regal charm to dresses and gowns. Consider using aubergine as a base color for a suit, creating a unique and memorable look. Aubergine accessories, such as scarves, handbags, or shoes, can add a pop of color to a neutral outfit. The color conveys a sense of luxury, style, and fashion knowledge to the wearer and those around them.