Aubergine
General Information about #2E0618
The hex color #2E0618 is a deep, rich shade of aubergine, belonging to the dark purple color family. It is composed of 18.04% red, 2.35% green, and 9.41% blue. In the RGB color space, it translates to RGB(46, 6, 24). Aubergine, often associated with eggplants, carries connotations of sophistication, luxury, and mystery. Its dark nature makes it a versatile color for creating dramatic and elegant designs. In color psychology, dark purples can represent creativity, independence, and wisdom. This color finds use in various applications, from branding and design to fashion and art, to convey these specific sentiments. It's worth noting that the perceived color can vary slightly depending on the display and lighting conditions.
The hex color #2E0618, a deep aubergine, presents several accessibility considerations for web design. Its low luminance value means it requires careful pairing with contrasting colors to ensure readability. When used as a background, text should be a light color like white or a bright yellow to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. Using a color contrast checker is highly recommended. Avoid using this color for small text or intricate graphics where legibility is paramount. Additionally, be mindful of users with visual impairments; relying solely on color to convey information is not advisable. Always supplement color cues with text labels or other indicators to ensure universal accessibility.
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Applications
Cosmetics Branding
Aubergine, like #2E0618, is a sophisticated color choice for branding in the beauty industry, particularly for cosmetics aimed at mature audiences. Its depth and richness evoke feelings of luxury and elegance. It can be used for website design, packaging, and marketing materials. The color works well with gold or silver accents to further enhance the feeling of exclusivity and high quality. The dark shade also makes it suitable for designs where you want to keep user's focus on specific elements, such as call-to-action buttons.
Interior Design Accent
In interior design, aubergine (#2E0618) serves as a bold accent color. It can be used for upholstery, accent walls, or decorative accessories to add depth and warmth to a room. When paired with neutral colors like beige or gray, it creates a balanced and inviting atmosphere. It is essential to use the color moderately, as too much can overwhelm a space. Proper lighting is key to maximizing the color's impact and preventing the room from feeling too dark.
Fashion Design
In fashion, the color #2E0618, aubergine, is often associated with sophistication and elegance. It can be used for evening wear, such as gowns or cocktail dresses. It is also suitable for accessories like handbags or shoes. When combined with metallic tones or jewel-toned colors, it creates a rich and luxurious look. It's a particularly good choice for fall and winter collections, as it complements the season's warm and earthy tones. It can be a great alternative for black.