Aubergine
General Information about Aubergine (#2E0617)
The hex color #2E0617, also known as Aubergine, is a dark, muted shade of purple with strong red undertones. It evokes a sense of sophistication, luxury, and mystery. In the RGB color model, it is composed of 18.04% red, 2.35% green, and 9.02% blue. The color is commonly associated with elegance and can be used to create a sense of depth and richness in design and art. Aubergine is often used in fashion, beauty, and interior design, where its unique blend of purple and red makes it a versatile yet distinctive choice. Its darkness requires careful selection of contrasting colors to maintain visual clarity and readability. The color name is based on the color of aubergine, a purple eggplant, however, many modern aubergines have a lighter tone.
The color #2E0617, a deep aubergine, presents some accessibility challenges. Its low luminance value (relative darkness) means it requires careful consideration when used for text or interactive elements. To ensure readability, it's crucial to use it with a very light background color to provide sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text (14pt bold or 18pt regular). This ensures that users with visual impairments, including those with low vision or color blindness, can easily perceive the content. Avoid using this color for small text or intricate graphics against a dark or similarly colored background. Consider using a contrast checker tool to verify that the color combination meets accessibility standards, such as WCAG guidelines. Providing alternative color schemes or allowing users to customize colors can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Elegant Web Design
In web design, aubergine can be used for creating a sophisticated and luxurious feel. It can be applied to headers, footers, or background elements to add depth and richness to the overall design. The color works best when paired with neutral or lighter complementary colors such as creams, golds, or light greys. The deep and muted nature of the color makes it a great choice for sites that need a touch of elegance, such as high-end fashion brands, beauty product promotions, or refined wine promotions.
Fashion and Beauty
In the world of beauty and fashion, aubergine is often associated with elegance, mystery, and sophistication. This color can be used in clothing, makeup, and accessories to make a statement. It is a popular choice for evening wear, adding a touch of richness and depth to the overall look. Aubergine eyeshadow, lipstick, or nail polish can enhance the appearance and create a bold and dramatic visual effect. The color is especially flattering on individuals with warm or neutral undertones and is often seen as a great alternative to standard black.
Interior Design
For interior design, aubergine provides a luxurious and comforting ambiance to living spaces. It can be used as a wall color in living rooms or bedrooms to provide a deep and relaxing atmosphere. Moreover, aubergine-colored furniture, such as sofas or accent chairs, adds a touch of sophistication and elegance. Pairing the color with metallic accents, like gold or silver, can enhance the luxurious feel of a room. Lighter colors, such as creams or light greys, should be used in the same room to avoid it from appearing to dark.