Aubergine
About Aubergine (#2E0616)
The hex color #2E0616, also known as Aubergine, is a dark, muted shade of purple-red. It belongs to the family of dark and warm colors, often associated with richness, sophistication, and mystery. In the RGB color model, it consists of 18.43% red, 2.35% green, and 8.63% blue. Its CMYK values are 0% cyan, 87.22% magenta, 53.33% yellow, and 81.57% black. This indicates that the color is heavily reliant on magenta and black inks for its creation. Aubergine evokes a sense of understated luxury and can be found in various applications, including design, fashion, and cosmetics. Due to its dark nature, it requires careful consideration when used with lighter or contrasting colors to maintain visual appeal and readability.
The color #2E0616, a deep aubergine, presents several accessibility challenges, particularly in web design. Its low luminance value (approximately 3) results in poor contrast against lighter backgrounds, potentially making text and other elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is essential for readability. When using this color for text, it's crucial to pair it with a very light color (e.g., white or a very pale yellow) to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Consider using contrast checking tools to ensure compliance. Avoid using #2E0616 for interactive elements like buttons or links without careful attention to providing clear visual cues and sufficient contrast in all states (hover, focus, active).
Shades
Digital Color Formats
Alternative colors
- #480e22
A slightly lighter shade of aubergine, offering better contrast while maintaining a similar aesthetic.
- #5e102d
A dark burgundy that provides a richer, warmer tone and potentially better contrast depending on the background.
- #571845
A deep plum color that offers a similar feel but with a touch more brightness.
Applications
Sophisticated Website Accent
In web design, #2E0616 can be used sparingly as an accent color to add depth and sophistication. It works well in headers, footers, or as a background for small sections. Due to its dark nature, it should be paired with lighter colors to ensure readability and accessibility. Avoid using it for large blocks of text or important interactive elements unless you've carefully considered the contrast ratio. It is often used in websites related to luxury brands, wine, or gothic themes to evoke a sense of elegance and mystery. Consider using this color as a part of a dark mode design to add to the sophistication.
Luxurious Interior Design
In interior design, aubergine can be employed to create a luxurious and intimate atmosphere. It can be used on walls in bedrooms or dining rooms to add warmth and depth. Accent pieces such as cushions, throws, or rugs in this color can complement neutral-colored furniture and create a visually appealing contrast. It is especially suitable for spaces that are designed to be relaxing and comfortable, such as libraries or home theaters. This color can create a space of calm and comfort, ideal for watching a movie.
Elegance in Fashion
In fashion, this color represents elegance and sophistication. Aubergine-colored garments, like dresses or sweaters, can be worn for formal events or casual outings. It can also be used as an accent color in accessories such as scarves, handbags, or shoes to add a touch of sophistication to any outfit. It pairs well with neutral colors like black, gray, or beige, as well as metallics like gold or silver. This colour gives a sophisticated, yet subdued impression, and works great on garments and dresses.