Aubergine
General Information about Aubergine
The hex color #2E0614, also known as Aubergine, is a dark and rich shade of purple. It is composed of 18.04% red, 2.35% green, and 7.84% blue. In the RGB color model, it has the values (46, 6, 20). Aubergine belongs to the purple color family and is often associated with royalty, luxury, and sophistication. In color psychology, dark purples like Aubergine can evoke feelings of creativity, mystery, and ambition. The color is relatively muted, making it suitable for creating a sense of depth and calmness. Aubergine can be used in various applications, from web design to fashion, to convey a sense of elegance and depth. Its darkness requires careful consideration of contrast when used with text to ensure readability.
The color #2E0614, also known as Aubergine, presents significant accessibility challenges, especially when used as a foreground color on a light background or vice versa. Its low luminance value means that text rendered in this color may not meet the contrast ratios specified by WCAG (Web Content Accessibility Guidelines). To ensure accessibility, it's crucial to pair Aubergine with a very light color such as white or a very pale yellow for text, or a very dark color like black for the background. Tools like contrast checkers can help determine if the contrast ratio meets the minimum requirements (4.5:1 for normal text and 3:1 for large text). Avoid using Aubergine for critical interactive elements like buttons or links without careful consideration of the contrast, as users with visual impairments may struggle to perceive them. Consider providing alternative color schemes for users with specific needs. Furthermore, using Aubergine for purely decorative elements poses less of an accessibility risk.
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Digital Color Formats
Alternative colors
Applications
Website Design
Aubergine, with its deep and sophisticated tone, makes a superb choice for website headers and footers, offering a touch of elegance and luxury. When incorporated into user interface elements, such as buttons or navigation bars, it can create a sense of exclusivity and refinement. Additionally, Aubergine can serve as an effective background color for sections showcasing testimonials or premium content, helping to highlight the value proposition. For branding, using Aubergine for logos and brand marks can communicate a sense of sophistication and depth, making it suitable for businesses aiming to project an image of quality and prestige. Consider pairing it with gold or cream for a truly high-end feel.
Fashion and Interior Design
Aubergine can be used in interior design to create a cozy, warm, and inviting space. It works well as an accent color for walls, furniture upholstery, or decorative items like cushions and throws. In fashion, Aubergine adds a touch of sophistication and drama to clothing, especially for evening wear or outerwear. It can be paired with neutral colors like gray, black, or beige for a classic look, or with bolder colors like teal or mustard for a more adventurous style. In beauty, Aubergine can be used as an eye shadow, lipstick, or nail polish color to create a bold and alluring look.
Graphic Design
In graphic design, Aubergine can be used for backgrounds, text, and illustrations. It's particularly effective for designs that need to convey a sense of luxury, sophistication, or mystery. Consider using it in combination with metallic elements like gold or silver for a high-end look. Aubergine works well in print materials such as brochures, invitations, and packaging, adding a touch of elegance. For digital art, it can be used to create moody, atmospheric landscapes or abstract compositions. Experiment with different blending modes and textures to achieve unique effects.