Aubergine
General Information about Aubergine (#2E0613)
The hex color code #2E0613 represents a deep, muted shade of purple often described as Aubergine. It is composed of 18.04% red, 2.35% green, and 7.45% blue. In the RGB color space, it translates to 46 red, 6 green, and 19 blue. This color is more prominent in red compared to green and blue, giving it its purplish undertone. Aubergine is often associated with sophistication, mystery, and luxury. It's a complex color that sits between red and purple, borrowing qualities from both. It is a color that can evoke feelings of richness, depth, and elegance. In terms of light reflectance, #2E0613 has a low luminance value, meaning it absorbs a significant amount of light and appears quite dark. This low luminance impacts its accessibility, particularly when used as a background color.
The color #2E0613, a deep aubergine, presents some accessibility challenges, particularly in text-based contexts. Due to its low luminance, it offers insufficient contrast against lighter backgrounds, making it difficult for users with visual impairments to read text rendered in this color. To ensure readability, it is crucial to pair #2E0613 with very light colors, such as white or very pale shades of yellow or green, for text or interface elements. Using contrast ratio tools is highly recommended to verify compliance with accessibility standards like WCAG. When used for non-text elements, such as icons or decorative accents, the contrast requirements are less stringent, but careful consideration should still be given to ensure that the elements are distinguishable from the background. Furthermore, avoid using this color as the sole means of conveying important information, as users who are colorblind may not be able to perceive it correctly. Providing redundant cues, such as text labels or icons, is essential to ensure inclusivity.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Aubergine (#2E0613) can serve as a sophisticated background color for websites related to luxury brands, wine, or gourmet food. Its deep, rich hue evokes feelings of elegance and refinement. When using it as a background, ensure that text and other elements have sufficient contrast to maintain readability and accessibility. This color is also effective for creating visually appealing headers, footers, and call-to-action buttons. Furthermore, it can be used as an accent color to highlight specific sections or features of a webpage, drawing the user's attention to important information. Pair it with neutral colors like beige, gray, or gold for a harmonious and balanced design.
Interior Design
In interior design, Aubergine (#2E0613) can add a touch of drama and sophistication to a space. It works well in rooms where a sense of luxury and comfort is desired, such as bedrooms, living rooms, or dining rooms. It can be used as an accent wall color to create a focal point or as a color for furniture upholstery to add a rich, inviting feel. Pair it with metallic accents like gold or copper to enhance its elegance. Lighter colors like cream or beige can be used to balance the darkness and prevent the space from feeling too enclosed. Consider using it in velvet or silk textures to amplify its luxurious appeal.
Fashion Design
In fashion design, Aubergine (#2E0613) can be used to create elegant and sophisticated garments. It is a versatile color that works well in both formal and casual wear. For evening gowns or cocktail dresses, it can convey a sense of opulence and mystery. In everyday wear, it can be used for sweaters, blouses, or pants to add a touch of richness and depth. It pairs well with neutral colors like black, gray, or beige, as well as complementary colors like gold or emerald green. Consider using it in fabrics like velvet, silk, or wool to enhance its luxurious feel. Accessorize with gold or silver jewelry to complete the look.