Aubergine
General Information about Aubergine (#2E0611)
The hex color #2E0611, also known as Aubergine, is a dark, muted shade of purple with a hint of red. It belongs to the dark shades family. In the RGB color model, it consists of 18.43% red, 2.35% green, and 6.67% blue. Its CMYK representation is 0% cyan, 87.22% magenta, 63.83% yellow, and 81.57% black. This color evokes feelings of sophistication, mystery, and elegance. It's often associated with luxury, royalty, and creativity. Aubergine is a versatile color that can be used in various design applications, from web design and branding to interior design and fashion. The hexadecimal color #2E0611 has Subtractive Color (CMYK) of (0, 0.872, 0.638, 0.816) and Additive Color (RGB) of (0.184, 0.024, 0.067).
The hex color #2E0611, a deep aubergine, presents some accessibility challenges, especially for users with visual impairments. Its low luminance value of approximately 2% means that text rendered in this color requires very light foreground colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #2E0611 for text on a dark background or pairing it with similarly dark colors would fail these standards, making the content difficult or impossible to read. Designers should carefully consider color combinations and provide alternative high-contrast options to guarantee usability for all users, including those with low vision or color blindness. Tools like contrast checkers can help evaluate the compliance of color pairings. For decorative elements, the contrast requirements are less strict, but ensuring clarity and visibility should always be a priority.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, #2E0611 can be used sparingly as an accent color in headers or footers to create a sophisticated and elegant feel. It pairs well with neutral backgrounds like cream or light gray. For branding, it can evoke a sense of luxury and exclusivity, suitable for high-end products or services. However, it should not be used for large blocks of text due to its low contrast. Consider using it for button hovers or subtle background elements to add depth and visual interest without compromising usability. In general this color could be used for fashion design for scarfs or for elegant evening dresses.
Interior Design
In interior design, #2E0611 can be used as a wall color in a room with ample natural light, creating a cozy and intimate atmosphere. It works well in bedrooms or studies. It can also be used in smaller doses, such as for throw pillows, rugs, or artwork, to add a touch of elegance and warmth to a space. Consider pairing it with metallic accents like gold or copper to enhance its luxurious feel. The color can also be used for furniture, creating a focal point in a room. Combining it with lighter and brighter colours can create a wonderful contrast.
Cosmetics and Beauty
In cosmetic applications, Aubergine (#2E0611) can bring depth and sophistication to various beauty products. For eyeshadows, it provides a sultry and mysterious look, especially when paired with lighter, shimmery shades to highlight the eyes. In lipsticks, Aubergine offers a bold alternative to traditional reds, conveying confidence and elegance. Nail polishes in this hue can create a refined and polished appearance, suitable for both everyday wear and special occasions. This color is great for creating a statement.