Blue Gem
General Information about #2E0391
The hex color #2E0391, also known as "Blue Gem", is a deep, saturated shade of blue-purple. It is composed of 18.04% red, 1.18% green, and 56.86% blue. In the RGB color space, it falls closer to the blue end of the spectrum, with a significant contribution from the red channel, resulting in its unique purplish hue. This color is often associated with royalty, mystery, and sophistication. In color theory, #2E0391 is a tertiary color, being a mix of a primary color (blue) and a secondary color (purple). Its depth and richness make it a visually striking color choice, but it should be used judiciously, particularly in contexts where readability and accessibility are important factors. Its CMYK values are C:76, M:98, Y:0, K:43.
The hex color #2E0391, a deep, saturated blue-purple, presents significant accessibility challenges, especially when used for text. Its dark nature means that it requires a very light foreground color to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. When using #2E0391, careful consideration must be given to the choice of foreground color to meet these standards. White or very light shades of yellow or green would be suitable options. It's crucial to test the color combination with accessibility tools to verify compliance and ensure usability for individuals with visual impairments. Additionally, avoid using this color for critical information or interactive elements without proper contrast, as it could exclude users with low vision or color blindness. For decorative purposes, the contrast requirements are less stringent, but it is still important to be mindful of the overall visual experience.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of blue-purple that offers better readability when used as a background color.
- #5f4690
A desaturated version of blue-purple which can be easier on the eyes and work better in larger areas.
- #5539a8
A lighter alternative, providing better contrast for text and interface elements.
Applications
Web Design Accent Color
In web design, #2E0391 can be used as an accent color to draw attention to specific elements or sections of a website. For example, it could be used for headings, buttons, or links to create visual interest. However, it should be used sparingly due to its high saturation. Because of accessibility concerns with text, consider using it as a background for a button or a header with white text to ensure readability. It could also be incorporated into website graphics or illustrations.
Fashion and Beauty
In the fashion industry, #2E0391, reminiscent of a deep Blue Gem, can be utilized in evening wear or statement pieces. It pairs well with silver or gold accessories for a luxurious look. In makeup, it can be used for eyeshadow or eyeliner to create a bold, dramatic effect. Because it is a bold color, it can be used sparingly, or combined with lighter shades to soften its effect.
Brand Identity
The color #2E0391 evokes feelings of sophistication and mystery, which makes it excellent for branding high-end products, especially in the beauty or tech industries. Think logos, websites, or packaging. The deep blue-purple can be paired with minimalist design elements and elegant typography to create a memorable brand identity. Remember to consider how the color reflects your brand's values and target audience.