Blue Gem
General Information about #2E0197
The hexadecimal color #2E0197, also recognized as Blue Gem, is a deep, saturated shade of blue-violet. It is composed of 18.04% red, 0.39% green, and 59.22% blue. In the RGB color space, this translates to R:46, G:1, B:151. Its CMYK representation is C:69.54, M:99.34, Y:0.00, K:40.78. This color is often associated with royalty, wisdom, and spirituality due to its rich and profound nature. Blue Gem's hex code makes it a versatile option for digital designs, ranging from website themes to graphic elements. Its unique combination of blue and violet hues can evoke a sense of depth and creativity. Consider using color tools to explore complementary and analogous colors to create visually appealing color schemes.
The color #2E0197, also known as Blue Gem, presents some accessibility challenges, particularly in text-based applications. Its dark hue results in a low contrast ratio when paired with similarly dark colors, making it difficult for users with visual impairments to read the text. According to WCAG guidelines, it's recommended to use Blue Gem with light colors such as white (#FFFFFF) or very light grays to ensure sufficient contrast. Tools like contrast checkers can help verify if the color combination meets accessibility standards. Using Blue Gem for interactive elements, such as buttons or links, also necessitates careful consideration of focus indicators to aid keyboard navigation. To improve accessibility, consider using a lighter tint or shade of Blue Gem for backgrounds or larger elements, reducing the overall reliance on high contrast against text.
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Applications
Beauty Industry Branding
Blue Gem, with its deep and luxurious tone, makes it exceptionally suitable for branding within the beauty industry. It evokes feelings of sophistication, elegance, and exclusivity. In web design, consider using it as a primary color for websites or apps associated with high-end skincare, cosmetics, or fragrances. It can effectively communicate a sense of opulence and quality. Additionally, Blue Gem can be used in logos, packaging, and marketing materials to create a consistent and memorable brand identity that resonates with a discerning target audience, enhancing brand recognition and loyalty through its striking visual appeal.
Interior Design Accent
In the realm of interior design, Blue Gem serves as an excellent accent color to add depth and richness to a room. Consider incorporating it through statement pieces such as velvet cushions, art frames, or a feature wall to create a focal point. This color works particularly well in rooms with a neutral color palette, such as grays or whites, where it can bring a touch of luxury and drama without overwhelming the space. Its versatility allows it to blend seamlessly with both modern and traditional decor styles, adding a sense of sophistication and visual interest.
Web Design: Navigation and Accents
In web design, #2E0197 can be used strategically to create a sense of depth and importance. It works well for navigational elements, such as headers or sidebars, and for highlighting key calls to action. Using it sparingly ensures it doesn't overpower the overall design, but rather guides the user's eye to critical components. The color's association with trust and authority makes it ideal for websites in the finance or technology sectors, where conveying reliability is paramount. Combine it with lighter, complementary colors to achieve an engaging and professional look.