Jacaranda
General Information
The hex color #2E001D, often referred to as Jacaranda, is a deep and rich shade of purple with subtle red undertones. It belongs to the dark magenta color family, evoking feelings of luxury, sophistication, and mystery. In the RGB color model, it is composed of 18.43% red, 0% green, and 11.37% blue. This color is relatively uncommon in everyday design, making it a striking choice for projects that aim to stand out. Its depth and complexity make it suitable for applications where a sense of elegance and depth are desired. Jacaranda derives its name from the Jacaranda tree, known for its beautiful purple blossoms. The color is most commonly seen in fashion, interior design, and digital media, where its unique hue can add a touch of refinement and drama. Its dark nature means it should be paired with lighter colors to create contrast and readability.
The color #2E001D, also known as Jacaranda, presents certain accessibility challenges, especially concerning color contrast. When used as a background color, it requires very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text to comply with WCAG (Web Content Accessibility Guidelines) AA standards. For users with visual impairments, including those with low vision or color blindness, insufficient contrast can make it difficult or impossible to read content. Therefore, careful consideration must be given to foreground and background color combinations when using #2E001D in digital interfaces. Tools like contrast checkers can help determine if the chosen color pairings meet accessibility requirements. Additionally, providing alternative cues beyond color, such as text labels or icons, can further improve accessibility for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, Jacaranda (#2E001D) can serve as an accent color to draw attention to specific elements or create a sense of luxury and sophistication. It can be used sparingly in website headers, buttons, or call-to-action sections to add depth without overwhelming the user interface. In branding, Jacaranda can evoke feelings of elegance, creativity, and mystery, making it suitable for businesses in the beauty, fashion, or arts industries. Consider pairing Jacaranda with neutral colors like beige, gray, or gold to create a balanced and visually appealing palette. Furthermore, it can be incorporated into logos, marketing materials, and social media graphics to maintain brand consistency and recognition. The rich, dark hue can also be used to create a premium feel.
Interior Design
In interior design, Jacaranda (#2E001D) can be used to create a cozy and dramatic atmosphere in bedrooms, living rooms, or dining areas. It works well as an accent wall color or can be incorporated through textiles like curtains, cushions, or rugs. When paired with warm lighting and metallic accents, Jacaranda can evoke a sense of opulence and comfort. Consider using it in spaces where you want to create a sense of intimacy and relaxation. It also complements natural materials like wood and leather, adding depth and texture to the overall design. Jacaranda can also be an excellent choice for decorative accents, such as vases, artwork, or lamps.
Fashion and Cosmetics
Jacaranda (#2E001D) can make a bold statement in fashion, particularly in evening wear and accessories. It can be used for dresses, scarves, or jewelry to create a sense of elegance and sophistication. When paired with neutral colors like black, white, or gray, Jacaranda becomes the focal point of the outfit. It can also be combined with other jewel tones like emerald green or sapphire blue to create a rich and luxurious look. Jacaranda is often used in cosmetics, especially in lipsticks and nail polishes, to add a touch of drama and mystery. The deep, saturated color can enhance various skin tones and create a memorable impression.