Azure
General Information about Azure
The hexadecimal color #2D62A9, commonly referred to as Azure, is a captivating shade of blue that evokes feelings of tranquility, stability, and confidence. It resides within the blue color family and is characterized by its medium saturation and moderate brightness. This particular hue finds a balance between the boldness of darker blues and the lightness of brighter blues, making it versatile for various design applications. Azure is often associated with trustworthiness and professionalism, and it is widely used in corporate branding and web design. Its hex code, #2D62A9, is composed of 2D for the red component, 62 for the green component, and A9 for the blue component, all in hexadecimal values. The color can be accurately reproduced across different digital platforms and media using this specific code. The name "Azure" itself is derived from the mineral lapis lazuli, a semi-precious stone prized for its intense blue color, thereby tying the color to a sense of history and value.
The color #2D62A9, also known as Azure, presents specific accessibility considerations for web developers. When used as a background color, sufficient contrast with text is crucial to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. It's essential to test color combinations using accessibility tools to verify compliance. Furthermore, avoid relying solely on color to convey information; supplement color cues with text labels or icons. For instance, if using Azure to indicate a specific status, include a text description or an icon that represents the same status. Consider how the color appears to users with different types of color blindness and provide alternative visual cues to make the content accessible to everyone. Proper implementation ensures a more inclusive and user-friendly web experience.
Shades
Digital Color Formats
Alternative colors
- #3e7ab8
A slightly lighter shade that offers a softer feel while maintaining a professional look.
- #224980
A darker shade that provides a stronger, more authoritative presence, suitable for headers or emphasized elements.
- #e5e5e5
A neutral gray that can serve as a subtle background to make Azure elements stand out effectively, and is a safe choice for colorblindness.
Applications
User Interface Design
Azure is a versatile color for user interface design, suitable for primary buttons, navigation bars, and highlight elements. Its calming yet professional appearance helps to create a user-friendly interface, increasing user engagement and conversion rates. The color evokes trust, making it ideal for financial or medical applications.
Interior Design
In interior design, Azure can create a serene and inviting atmosphere. It works well in bedrooms or living rooms, especially when paired with neutral colors like white or beige. Accessorize with golden tones to add a luxury vibe, and use it sparingly on walls to avoid overwhelming the space. It brings natural light to the room.
Branding and Marketing
Azure is a popular choice for branding and marketing materials, particularly for companies that want to convey trustworthiness and innovation. This shade is perfect for logos, website designs, and advertising campaigns, especially in the tech or finance sectors. Combine with white and silver for a modern and fresh look.