Azure
General Information about #2D619D
The hexadecimal color #2D619D, also known as Azure, is a shade of blue with a moderate saturation and brightness. It is commonly associated with feelings of calmness, stability, and trust, making it a popular choice for corporate branding, particularly in the technology and finance sectors. In the RGB color model, it consists of 17.65% red, 38.04% green, and 61.57% blue. This specific combination creates a visually appealing hue that is both professional and inviting. Its versatility allows it to be used effectively in a wide range of applications, from web design to print materials. Understanding its composition and psychological effects is crucial for designers aiming to create impactful and memorable visuals. In the CMYK color model, the color is composed of 71% cyan, 38% magenta, 0% yellow and 38% black.
The color #2D619D, also known as Azure, presents moderate accessibility considerations. Its luminance value requires careful pairing with text and background colors to ensure sufficient contrast. For body text, it's advisable to use white or very light shades to meet WCAG guidelines for contrast ratio, specifically a minimum of 4.5:1 for normal text and 3:1 for large text. When used as a background, consider darker text colors. Decorative use, such as in charts or non-essential graphical elements, offers more flexibility. However, it's still crucial to evaluate color pairings with accessibility in mind. Providing alternative visual cues, such as icons or text labels, can further enhance accessibility for users with visual impairments. Testing with accessibility evaluation tools is recommended to validate compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #528BB8
A lighter shade of blue that maintains a professional feel while offering slightly improved contrast against dark backgrounds.
- #1A4170
A darker shade for high contrast when used as a background color with light text.
- #808080
A neutral grey can serve as a sophisticated and versatile alternative, working well in various contexts.
Applications
Tech Company Branding
Azure (#2D619D) can serve as a primary color for a tech company's website, creating a sense of trustworthiness and innovation. Its depth conveys reliability, while its vibrancy hints at creativity. Use it for headings, buttons, and key visual elements to establish brand identity. Balance it with white or light grey for a clean, modern design. In a user interface, use this color for interactive elements, like buttons and links, to guide the user's eye and enhance the navigation experience.
Interior Design Accent
In interior design, Azure can be used as an accent wall color in a living room or bedroom to add a pop of color and create a calming atmosphere. Pair it with neutral furniture and accessories for a balanced look. The color evokes feelings of serenity and tranquility, making it ideal for creating a relaxing space. Consider using it in smaller doses, like throw pillows or artwork, to add subtle hints of color without overwhelming the space. It complements natural materials like wood and stone, enhancing the overall aesthetic appeal.
Data Visualization
In data visualization, Azure is effective for highlighting key data points in charts and graphs. Its distinct hue draws attention to important information, making it easier for viewers to understand complex data. Using it consistently across different visualizations helps to establish a visual hierarchy and improve overall clarity. It can also be used to represent specific categories or segments of data, providing a clear visual distinction. Ensure that the color contrasts sufficiently with other colors used in the visualization to maintain readability.