Azure

General Information about Azure (#2D5E9D)

The hexadecimal color #2D5E9D, commonly known as Azure, is a shade of blue that evokes feelings of calmness, stability, and trust. In the RGB color model, it is composed of 18.82% red, 36.86% green, and 61.57% blue. When represented in the CMYK color model, it consists of 69.48% cyan, 40.14% magenta, 0% yellow, and 38.43% black. Azure is often associated with professionalism, intelligence, and serenity, making it a popular choice for corporate branding and website design. This particular shade of blue is perceived as reliable and secure, making it ideal for industries such as finance, technology, and healthcare. Its versatility allows it to be paired with various other colors to create different moods and effects, ranging from sophistication to vibrancy.

The color #2D5E9D, also known as Azure, presents some accessibility challenges, especially when it comes to text and background combinations. Its luminance value is relatively low, meaning insufficient contrast against lighter backgrounds could make text difficult to read for individuals with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. To ensure accessibility, it's recommended to use #2D5E9D with much lighter colors like white (#FFFFFF) or very pale yellows to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools are available online that help calculate contrast ratios between color pairs. When used for interactive elements, ensure sufficient contrast in different states (hover, focus, active) to aid users navigating with assistive technologies or keyboard only. Proper contrast will improve the experience for all users, especially those with low vision or color deficiencies.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design and UI/UX

  Azure (#2D5E9D) can be effectively used for website headers and navigation bars to create a professional and trustworthy feel. The color's association with stability makes it a good choice for financial or corporate websites. Combining it with a clean, minimalist design enhances the user experience. In user interface design, this shade can be utilized for buttons, icons, and other interactive elements, especially when paired with contrasting text to ensure readability. Its calming effect makes it suitable for applications that require focus and concentration. For data visualization, Azure can represent a primary data series, distinguishing it clearly from other data sets.

• Fashion and Interior Design

  In fashion, #2D5E9D evokes a sense of sophistication and classic style. It is often used in menswear for suits, shirts, and ties, creating a polished and professional appearance. For womenswear, Azure can be seen in dresses, blouses, and accessories, offering a versatile option for both casual and formal attire. The color pairs well with neutrals like grey, white, and black, as well as complementary colors like orange and coral. In interior design, #2D5E9D can serve as an accent color for walls, furniture, or decorative items, bringing a sense of tranquility to the space. It works particularly well in bedrooms, living rooms, and home offices.

• Branding and Graphic Design

  Azure (#2D5E9D) can be utilized in branding to convey trust, reliability, and professionalism. It's suitable for companies in the technology, finance, and healthcare sectors. The color is often incorporated into logos, marketing materials, and website designs. For graphic design, Azure can serve as a primary or secondary color in brochures, posters, and presentations. Its calming and sophisticated appearance makes it suitable for conveying information in a clear and engaging manner. It pairs well with other colors in the blue family, as well as complementary colors like orange and yellow, offering versatility in design choices.

Complementary color

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