Azure
General Information about Azure (#2D5BA9)
The hexadecimal color #2D5BA9, also known as Azure, is a medium-dark shade of blue. It is composed of 17.65% red, 35.69% green, and 66.27% blue. In the RGB color model, this corresponds to R:45, G:91, B:169. Azure is often associated with calmness, trust, and stability. It's frequently used in corporate branding to convey a sense of reliability and professionalism. The color is part of the broader blue color family and is often described as being similar to the color of the sky on a clear day. Its unique combination of red, green, and blue values creates a distinct hue that is both aesthetically pleasing and versatile in various design applications. Azure is a popular choice for websites, logos, and marketing materials due to its ability to evoke positive emotions and create a sense of trustworthiness.
The color #2D5BA9, also known as Azure, presents some accessibility challenges. Its relatively low luminance value means that text rendered in this color may lack sufficient contrast against a white or light-colored background, potentially causing readability issues for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #2D5BA9 for text or interactive elements, careful consideration should be given to the background color to ensure compliance with these standards. Using online contrast checkers can help in verifying the contrast ratio. Furthermore, providing alternative visual cues, such as underlines or icons, alongside color can enhance accessibility for all users.
Shades
Digital Color Formats
Alternative colors
- #5390d9
A lighter shade of blue that offers better contrast against white backgrounds.
- #1a374d
A darker shade of blue that can be used for text on light backgrounds while still maintaining a blue aesthetic.
- #3876BF
A more vibrant, brighter blue that can draw attention and provides a better contrast ratio.
Applications
Web Design
In web design, #2D5BA9 can be effectively used as a primary color for headers, buttons, and other interactive elements to create a professional and trustworthy look. When combined with complementary colors or neutral tones, it can enhance the user interface and improve the overall user experience. It's also useful for creating a consistent and recognizable brand identity across different platforms.
Fashion
In fashion, #2D5BA9 can be incorporated into clothing designs, accessories, and textiles to create a sophisticated and calming aesthetic. It pairs well with neutral colors like gray, white, and beige, as well as complementary colors like orange and yellow. It can be used to create both casual and formal looks, depending on the specific design and styling.
Interior Design
In interior design, #2D5BA9 can be used as an accent color for walls, furniture, or decorative items to create a serene and inviting atmosphere. It works well in bedrooms, bathrooms, and living rooms, and can be paired with other shades of blue, as well as natural materials like wood and stone. It could also be used to create a nautical theme.