Royal Blue
About Royal Blue (#2D4FEB)
The hexadecimal color code #2D4FEB represents Royal Blue. It is composed of 17.65% red, 30.98% green, and 92.16% blue. In the RGB color model, this translates to 45 red, 79 green, and 235 blue. Royal Blue is a saturated and vivid color with strong associations with royalty, authority, and trustworthiness. It falls under the blue color family and is often used to convey a sense of stability, confidence, and importance. The color's brightness and intensity make it suitable for various applications, from web design and branding to fashion and interior decorating. Understanding its color composition helps in making informed decisions about its use in different contexts.
The accessibility of #2D4FEB (Royal Blue) should be carefully considered in web design. Its contrast ratio with white text is relatively low, potentially failing WCAG AA standards, especially for users with visual impairments. Using a color contrast checker is recommended to ensure sufficient contrast. Darkening the color slightly or using lighter text colors like white or very light shades of yellow or green can improve readability and compliance. Providing alternative text for images using this color is also crucial. Employing ARIA attributes can further enhance accessibility for screen reader users. Thorough testing with assistive technologies is essential to guarantee an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #213896
A slightly darker shade of blue that provides better contrast against light backgrounds, improving readability.
- #779ecb
A lighter, pastel blue that can be used for backgrounds or accents to create a softer, more approachable feel.
- #3b7ddd
A vibrant, electric blue that can be used for highlights or call-to-action buttons to draw attention.
Applications
Financial Sector Branding
Royal Blue, with its regal and trustworthy connotations, works exceptionally well in the financial sector. Websites, applications, and marketing materials for banks, investment firms, and insurance companies can benefit from its calming yet confident presence. The color instills trust and stability, reinforcing the brand's image of reliability and security. It can be paired with neutral tones like gray or white to maintain a professional and sophisticated look. Used sparingly, it can also highlight important information or call-to-action buttons, guiding users through complex financial processes with ease.
Educational Institutions
In the realm of education, Royal Blue can be employed to create a sense of authority and knowledge. Universities, online learning platforms, and educational institutions can use it for branding, website design, and course materials. Its serious yet approachable demeanor encourages focus and learning. It evokes feelings of intelligence and reliability, thus promoting knowledge retention. It works best when paired with neutral tones like light gray or white, or even a friendly yellow to convey a sense of joy of learning.
Fashion Design
Royal Blue is a popular choice in the fashion industry, often seen in elegant evening wear, formal attire, and accessories. Its rich hue conveys sophistication and confidence, making it a favorite for designers creating high-end garments. It can be used as the main color or combined with other colors, such as gold or silver, for a glamorous effect. Royal Blue is also frequently found in sportswear, where its vibrant energy and sense of motion make it a practical and visually appealing choice.