Waiouru
General Information about #2D3F18
The hex color #2D3F18, also recognized as Waiouru in some color naming systems, is a dark shade of green with a subtle, earthy undertone. It belongs to the green color family but leans toward a more muted and understated aesthetic. In the RGB color model, it is composed of 18.04% red, 24.71% green, and 9.41% blue. This color is generally perceived as calming, stable, and natural, often associated with themes of earth, nature, and growth. It finds application in various design contexts, especially where a sense of sophistication or organic quality is desired. When used in web design or graphic arts, its darker nature necessitates careful consideration of contrast to ensure readability and accessibility. This color is not very common in everyday life, yet still exists in many products or locations.
The hex color #2D3F18, also known as Waiouru, presents distinct accessibility challenges, particularly in text-based applications. Its low luminance value results in a weak contrast ratio against common background colors like white. This can cause readability issues for individuals with visual impairments, including those with low vision or color blindness. To ensure accessibility, it is crucial to pair #2D3F18 with significantly lighter colors, achieving a contrast ratio that meets WCAG guidelines (minimum 4.5:1 for normal text and 3:1 for large text). Careful consideration of font size and weight can also mitigate readability problems. When used for interactive elements, ensure sufficient visual cues beyond color alone, such as labels or icons, are present to aid user comprehension and navigation, and consider using darker variations or shades of gray when the background is light.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2D3F18 can be employed to evoke a sense of nature, earthiness, or sophistication, particularly in themes related to environmental sustainability, organic products, or luxury brands. It can be used as a background color for section dividers, call-to-action buttons (paired with a high-contrast text color), or as an accent color in illustrations and icons. When used sparingly, it can add a touch of elegance, especially when combined with complementary colors like beige or gold. However, it should be used carefully in text applications because of its low contrast. It also should not be overused as it may create dark or murky interfaces.
Interior Design
In interior design, #2D3F18 can be used to create a calming and natural atmosphere. It works well as an accent wall color in living rooms or bedrooms, especially when complemented by lighter, earth-toned furniture and decor. It can also be used in smaller doses in decorative elements such as cushions, curtains, or plant pots. Consider the lighting of the interior as this colour can easily look dark. In commercial spaces, it is suitable for areas intended for relaxation or concentration, such as libraries or meeting rooms. To prevent the color from appearing too dark, consider using light materials like beige, cream or white.
Fashion
In fashion, #2D3F18 can be incorporated into outfits to create a subtle and sophisticated look. It can be used for trousers, skirts, or jackets. Accessorize with lighter and brighter accents to create a balanced look. The colour also works very well for military-themed outfits and could be combined with materials like leather or canvas.