Mallard
General Information about the Color
The hexadecimal color code #2D3D1A represents a dark shade of green, often referred to as "Mallard" due to its resemblance to the color of a mallard duck's head. It is composed of 17.65% red, 23.92% green, and 10.2% blue. In the RGB color model, these values translate to a subdued, earthy tone. The color has a relatively low saturation and brightness, contributing to its muted appearance. Colors like this can be found in nature and used to convey a sense of earthiness and groundedness. This color is most appropriate for backgrounds or accents, but caution should be used when employing this color for typography. Dark color shades like Mallard can cause readability issues for users if used on text.
The color #2D3D1A, also known as Mallard, presents some accessibility challenges, especially in text-based applications. Its low lightness value (approximately 15%) means it offers poor contrast against white backgrounds, potentially failing WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast ratios. To ensure readability, especially for users with visual impairments, it is essential to pair this color with much lighter shades for text or interactive elements. A minimum contrast ratio of 4.5:1 is generally recommended for body text and 3:1 for larger text elements. Using tools to evaluate color contrast is highly advised during the design process. Furthermore, avoid relying solely on color to convey important information; use text labels or other visual cues to ensure universal usability. Remember to test the color combination with users who have different types of color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
In web design, Mallard (#2D3D1A) can be used to create a natural and earthy aesthetic. It's suitable for backgrounds, borders, or accents in websites related to nature, gardening, or environmental themes. However, due to its low brightness, it should be used sparingly for text or interactive elements. Always pair it with lighter colors to ensure readability and accessibility. For instance, using it as a background for a section with white or very light-colored text can create an appealing visual hierarchy. Remember to consider contrast ratios to comply with accessibility standards and provide a positive user experience.
Interior Design
In interior design, Mallard can create a sense of calm and connection to nature. It's a great choice for accent walls, upholstery, or decorative elements in living rooms, bedrooms, or studies. It pairs well with natural materials like wood, stone, and linen. To avoid a dark and somber atmosphere, balance it with lighter colors such as beige, cream, or light gray. Consider incorporating plants and natural light to enhance the overall effect. The color is most suitable for spaces where a relaxing and grounded atmosphere is desired. It can also be incorporated as a muted background for artwork with brighter contrasting colors.
Branding for Sustainable Products
Mallard (#2D3D1A) can be utilized for branding related to agriculture, forestry, or sustainable products. It conveys a sense of nature, earthiness, and responsibility. It can be integrated into logos, packaging, and marketing materials to reinforce brand values. When used for logos, it's recommended to use it in combination with lighter and brighter colors for the brand typography so as to not reduce the visibility of the text. In packaging, Mallard can be used to make the products feel environmentally friendly. Mallard should be employed with caution when used as background for product packaging and it needs to be combined with an appropriate font size and weight to make product names and descriptions easily legible.