Astronaut
General Information about Astronaut (#2D376E)
The hex color #2D376E, also known as Astronaut, is a dark, muted shade of blue-purple. It belongs to the cool color family and evokes feelings of calmness, stability, and sophistication. In the RGB color model, it is composed of 17.65% red, 21.57% green, and 43.14% blue. In the CMYK color model, it consists of 59% cyan, 50% magenta, 0% yellow, and 57% black. This color is often associated with professionalism, intelligence, and trust, making it a popular choice for corporate branding and website design. Its subtle elegance lends itself well to creating a sense of understated luxury and dependability.
The hex color #2D376E, also known as Astronaut, presents some accessibility challenges. Its relatively low luminance value means that text rendered in this color on a white background (or vice versa) may not provide sufficient contrast for users with visual impairments, as defined by WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using online contrast checkers is essential to verify compliance. Consider pairing it with lighter hues to improve readability. Also, avoid using this color alone to convey important information; supplement it with text labels or icons to ensure accessibility for colorblind users. Providing alternative high-contrast themes is also beneficial.
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Applications
Website Design
Astronaut (#2D376E) can be employed in website headers and navigation bars to create a sense of sophistication and trustworthiness. It pairs well with clean, minimalist designs. Using this color in call-to-action buttons, combined with bright color text, makes for an intuitive user experience. The color evokes the feeling of professionalism when displaying textual content. It is essential to consider accessibility guidelines to ensure readability for all users.
Interior Design
In interior design, Astronaut (#2D376E) can be used as an accent color for walls or furniture. It pairs well with neutral colors like gray and white to create a calming and elegant atmosphere. Consider using it in bedrooms or studies to promote relaxation and concentration. It is often paired with metallic accents like gold or silver to enhance its luxurious feel.
Brand identity
Astronaut can be used to create a professional and trustworthy brand identity. Because it is dark and serious, it can be used in logotypes for financial services. Used in marketing materials like brochures and presentations, the color can make your company appear serious, giving your customers confidence in your business.