Jacarta
General Information about #2D2B70 (Jacarta)
The hexadecimal color code #2D2B70 represents a dark shade of blue-purple. It's often described as a deep, muted color with a sense of sophistication and elegance. In the RGB color model, #2D2B70 is composed of 17.65% red, 16.86% green, and 43.92% blue. In the CMYK color model, it consists of 60% cyan, 62% magenta, 0% yellow, and 56% black. This color falls into the blue-violet color family, known for its association with creativity, wisdom, and spirituality. In branding, #2D2B70 can be used to convey a sense of trustworthiness, reliability, and innovation. It is often used in the tech industry, educational institutions, and financial services due to its professional and calming qualities. It is also known as Jacarta.
The color #2D2B70, also known as Jacarta, presents some accessibility challenges. Its relatively dark hue results in a low contrast ratio against standard white backgrounds, which can be problematic for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. Using #2D2B70 for text on a white background may not meet the minimum contrast ratio requirements for Level AA compliance. To improve accessibility, consider pairing #2D2B70 with lighter shades of yellow or orange for text to enhance contrast. Alternatively, using #2D2B70 for larger graphical elements or as a background color with lighter text can also be effective. Always test color combinations with accessibility tools to ensure they meet the necessary contrast ratios and provide an inclusive user experience for all users, including those with color blindness or low vision.
Shades
Digital Color Formats
Alternative colors
- #5856d6
A lighter shade that offers improved contrast against white backgrounds, making it easier to read text.
- #4a47a3
A more vibrant shade that can be used to draw attention to key elements on a webpage.
- #1a194d
A darker shade that provides a similar feel but with more contrast when paired with lighter shades.
Applications
Web Design
In web design, #2D2B70 can serve as a sophisticated background color for websites in the education or technology sector. Its depth can convey trust and knowledge. It could also be used for headers or footers to create a distinctive visual hierarchy. The dark nature of the color makes it suitable for dark mode themes, reducing eye strain in low-light environments. When incorporated thoughtfully, this color contributes to a professional and modern aesthetic for web applications, reinforcing brand identity and user engagement. Careful consideration should be given to text and other elements on this color. As stated above, the WCAG guidelines for contrast ratios must be followed.
Interior Design
In interior design, #2D2B70 can be used to create a calming and sophisticated atmosphere. It works well in bedrooms or studies, where a sense of tranquility is desired. Consider using it as an accent wall color, paired with lighter neutrals to brighten the space. The color can also be incorporated through furniture or decorative items such as pillows, rugs, or artwork. It is important to balance the dark hue with ample lighting to avoid a somber effect. The rich depth of #2D2B70 adds a touch of elegance and warmth to any interior setting.
Fashion
In fashion, #2D2B70 offers a versatile and elegant option. This can be used in evening wear, formal dresses, or sophisticated outerwear. The color pairs well with metallic accessories or can be contrasted with brighter hues for a bold look. It is suitable for both men's and women's clothing, conveying a sense of refinement and style. It can be seen in accessories such as handbags and belts. When used strategically, it elevates the overall aesthetic, making it a timeless and fashionable choice. This color also lends itself to creating monochromatic styles, which are sophisticated and stylish.