Jacarta
General Information about #2D2A71
The hexadecimal color code #2D2A71 represents a dark shade of purple-blue. In the RGB color model, it consists of 17.65% red, 16.47% green, and 44.31% blue. This color is often referred to as 'Jacarta' and falls into the cool color family. Colors like this tend to evoke a sense of calmness, sophistication, and mystery. Jacarta, with its rich and deep tone, can be used to convey feelings of trust and stability. When used in design, it is important to consider the psychological effects of such a saturated color, ensuring it aligns with the overall message and brand identity being communicated.
The color #2D2A71, also known as Jacarta, presents some accessibility challenges due to its relatively low contrast against lighter backgrounds. When used as text, it may be difficult for users with visual impairments to read. It's crucial to ensure a sufficient contrast ratio, ideally meeting WCAG (Web Content Accessibility Guidelines) standards of at least 4.5:1 for normal text and 3:1 for large text. Using a lighter color for text on a #2D2A71 background or, conversely, using #2D2A71 for text on a light background could pose readability problems. Tools like contrast checkers can help evaluate compliance. Consider alternatives for interactive elements to make sure they are clearly discernible. Also, use supplementary cues, such as icons or labels, to ensure that information isn't conveyed through color alone.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of purple, #483D8B, provides better readability when used as text on a white background.
- #6a5acd
A more vibrant purple, #6A5ACD, can be used to draw more attention to elements on a page.
- #36454f
For better contrast on a white background, #36454F can be used. A dark charcoal is easily readable.
Applications
Web Design
In web design, #2D2A71 can be used as a background color for headers or call-to-action buttons to create a sense of sophistication and depth. Because of its darker tone, it should be paired with lighter text colors like white or light yellow to ensure readability. It can also be employed to create a nighttime theme. Be careful in using the color as a background for large blocks of text, as it can strain the eyes. Consider a lighter tint of the color or using it sparingly for decorative elements.
Interior Design
In interior design, #2D2A71 can serve as an accent color in bedrooms or living rooms to evoke a sense of calm and luxury. It pairs well with metallic accents like gold or silver and can be used for throw pillows, curtains, or a statement wall. The color's depth can add dimension to a room, especially when balanced with lighter neutrals. Consider using it in rooms with ample natural light to prevent the space from feeling too dark.
Fashion Design
Jacarta can be used in fashion design for evening wear or formal attire, giving designs an aura of sophistication. It's also suitable for creating athleisure wear. Coordinate with lighter shades or brighter accent colors.