Blackcurrant
General Information about #2D2940 (Blackcurrant)
The hex color #2D2940, commonly known as Blackcurrant, is a dark, muted shade of violet. It resides within the range of cool colors and carries a sense of sophistication and mystery. In the RGB color model, #2D2940 is composed of 17.65% red, 16.08% green, and 25.1% blue. This composition results in a dark hue that is often associated with elegance and introspection. The color's CMYK values are C:30, M:36, Y:0, K:75, meaning it is created using a relatively high amount of black ink. Blackcurrant is suitable for designs that require a subtle yet impactful color to evoke a sense of calm and understated luxury. Because of its low lightness value, it is important to choose the right text color to ensure readability.
The hex color #2D2940, also known as Blackcurrant, presents some accessibility challenges, especially concerning text readability. Due to its low lightness value, text rendered in white or very light colors is necessary to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. This color necessitates careful consideration of its background pairing to meet these criteria. Using online contrast checkers can help web developers verify compliance and adjust text or background colors to improve readability for users with visual impairments. Additionally, providing alternative color schemes is advisable to accommodate individual user preferences and accessibility needs.
Shades
Digital Color Formats
Alternative colors
- #3e3a51
A slightly lighter shade that maintains the dark, sophisticated feel but provides better contrast when used as a background.
- #332d4a
A similar color with a touch more saturation, making it more visually appealing while remaining relatively dark.
- #403c53
A less saturated shade that maintains the character of #2D2940, but with more usability
Applications
Luxury Branding
Blackcurrant (#2D2940) evokes feelings of luxury and mystery. It can serve as a primary shade in branding materials for high-end products or services. Think of exclusive boutiques, sophisticated tech gadgets, or premium beverage brands. The color lends itself to creating a sense of exclusivity and refinement, particularly when paired with gold or silver accents. In web design, using #2D2940 as a background color with light typography can create a dramatic and engaging user experience. However, attention must be paid to accessibility guidelines by ensuring sufficient contrast.
Graphic and UI Design
This color can be effectively used to create depth and intrigue in digital illustrations or graphic design projects. When used in gradient designs or as a shadow color, it provides a subtle, sophisticated touch. It also works well in UI design for dark mode interfaces, providing a visually comfortable experience while maintaining a modern aesthetic. Its muted tone prevents it from being too overpowering, allowing other elements to stand out.
Interior Design
Blackcurrant (#2D2940) can act as a striking accent wall color or be incorporated into textiles such as velvet curtains or cushions. It pairs well with metallic accents, such as brass or copper, and complements neutral furniture. The color brings depth to a room without feeling overly bold, creating a relaxing and sophisticated ambiance. It works well in bedrooms, studies, or living rooms, bringing a sense of elegant calmness.