Zeus
General Information about Zeus (#2D291B)
The hexadecimal color code #2D291B, also known as Zeus, represents a dark, muted shade leaning towards brown. It resides in the lower range of the color spectrum, indicating a low luminance value. In the RGB color model, it consists of 17.65% red, 16.08% green, and 10.59% blue. This composition results in a color that conveys earthiness, sophistication, and subtlety. Colors with low saturation and luminance, like Zeus, are often perceived as calming and stable. Its primary application lies in situations where a background with neutral appearance is required, or the contrast to bright colors is very important. Color #2D291B is not part of the web-safe color palette and needs to be converted for web applications, but can still be rendered correctly in all modern web browsers.
The color #2D291B, also known as Zeus, presents several accessibility considerations. Its low luminance value of 0.03 means that it has very poor contrast against a standard white background. According to WCAG guidelines, this color fails all contrast tests for normal text, large text, and graphical elements. To ensure accessibility, it is crucial to pair Zeus with significantly lighter colors for text and interactive elements. For example, using white (#FFFFFF) text on a Zeus background would provide sufficient contrast. Avoid using Zeus for critical UI elements without careful consideration of contrast ratios. Designers and developers should utilize contrast checking tools to verify compliance with accessibility standards like WCAG 2.1 AA or AAA levels. When employing Zeus, consider providing alternative color themes or user controls that allow individuals to adjust contrast levels to meet their specific visual needs. This approach enhances inclusivity and ensures a better user experience for people with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design, Fashion and Interior Accents
In web design, Zeus can be used sparingly for background accents or subtle dividers to add depth without overwhelming the user interface. It's well-suited for creating a sophisticated and understated look, especially when combined with lighter, contrasting colors for text and interactive elements. In fashion, Zeus can be incorporated into accessories such as belts or shoes to provide a grounding element to an outfit. As an interior accent color, Zeus can be utilized in small doses to add a touch of elegance to decorative items like vases or picture frames. Always use it in combination with brighter, reflective colours to maintain lightness in the space.
Beauty and Graphic Design
In the beauty industry, #2D291B can be used as an eyebrow pencil or eyeshadow. It creates a very natural look for people with darker skin types or hair colours. It is also a good contouring colour for darker skin. It can be mixed with other eyeshadow colours to create more contrast and contouring for the eyes. In graphic design, #2D291B can be useful as a background colour for designs with a light mode. It also creates a sophisticated look for posters and can be combined with light coloured lettering and writing.
Print Design, Branding, and Product Packaging
In print design, Zeus can be used for creating elegant business cards or invitations, particularly when paired with metallic foils or embossed elements to enhance its luxurious feel. For branding, Zeus provides a subtle and sophisticated option for companies aiming to project an image of stability and reliability. Its understated nature makes it versatile for various industries, from finance to luxury goods. However, careful consideration of typography and contrast is essential to ensure readability. In product design, Zeus can be applied to packaging for high-end products, adding a touch of refinement and exclusivity. This is very popular in the food and beverage industry.