Jacksons Purple
General Information about Jackson's Purple (#2D288C)
The color #2D288C, also known as Jackson's Purple, is a deep and saturated shade of purple located in the violet-blue range of the color spectrum. It is composed of 17.6% red, 15.7% green, and 54.9% blue. This combination results in a color that evokes feelings of royalty, mystery, and creativity. In the RGB color model, #2D288C has the numerical values of R:45, G:40, B:140. It’s often associated with luxury, wisdom, and imagination. Historically, purple dyes were expensive to produce, making them a symbol of wealth and power. This color is often used in designs to communicate sophistication and elegance. The hexadecimal color code #2D288C is commonly used in web design and graphic design to specify colors precisely.
The hex color #2D288C, also known as Jackson's Purple, presents some accessibility challenges, especially when used for text. Its relatively low luminance makes it difficult to achieve sufficient contrast against lighter backgrounds, which is crucial for readability, particularly for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. When using #2D288C for text, it's essential to pair it with a very light color like white or a pale yellow to meet these contrast requirements. For interactive elements like buttons or links, providing clear visual cues beyond color, such as underlines or borders, is also vital to ensure usability for all users. Careful consideration of color combinations is key to making web content accessible and inclusive.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that maintains the purple hue while offering better contrast against various backgrounds.
A more vibrant purple that can be used as an accent color to draw attention to specific elements.
A muted grayish-purple, perfect as a neutral background color which complements the darker main color.
Applications
Web and Graphic Design
In web design, #2D288C can be used to create a sophisticated and calming atmosphere. It is well-suited for websites related to education, spirituality, or creative arts. For example, a university website might use this color for its headers and navigation to convey a sense of authority and tradition. In graphic design, it serves as a powerful background for white or light-colored text and design elements. This color can be used sparingly to highlight important information or create a sense of depth. When used in combination with brighter accent colors, it can produce a modern and dynamic look.
Fashion and Interior Design
#2D288C evokes feelings of royalty, wisdom, and creativity, making it suitable for use in fashion design. Clothing or accessories in this color convey a sense of elegance and individuality. It works well when combined with neutral colors like grey, white, or black, or as a bold contrast against warmer tones like gold or orange. In interior design, #2D288C can be used to create a cozy and luxurious atmosphere. This color is ideally suited for accent walls in living rooms or bedrooms, adding a touch of refinement and mystery to the space. Metallic accents such as gold or silver can further amplify the sense of luxury.
Marketing and Branding
The color is often associated with creativity, imagination, and innovation. Because of that this color is often used in marketing materials for tech companies, creative agencies, or educational institutions. It may be used to highlight their forward-thinking approach and commitment to progress. The hue may be used in presentations, infographics, and website banners. The specific tone can add visual interest and convey a sense of professionalism. To make sure all people can read the message, appropriate color contrast is important.