Jacarta
General Information about #2D2873
The hexadecimal color code #2D2873 represents a dark shade of indigo in the blue-violet color range. It's composed of 17.65% red, 15.69% green, and 45.1% blue. In the RGB color model, this corresponds to the values R:45, G:40, B:115. In the CMYK color model, the color consists of 61% cyan, 65% magenta, 0% yellow, and 55% black. The color is also known as Jacarta and it has a wavelength of approximately 450-460 nm. This combination results in a deep, sophisticated color with a slightly muted tone that can evoke feelings of tranquility and depth.
The color #2D2873, a deep shade of indigo, presents some accessibility challenges. With a low luminance, text rendered in this color requires careful consideration of contrast ratios against background colors. A light background is essential to ensure readability and compliance with WCAG guidelines. For instance, using white (#FFFFFF) as a background color provides sufficient contrast for body text. However, for smaller text or intricate user interface elements, even lighter shades might be necessary. Additionally, avoid pairing #2D2873 with other dark colors, as this drastically reduces visibility. Providing alternative color schemes for users with visual impairments can significantly improve the user experience. Careful use of this color can lead to a rich and engaging visual experience for users with sufficient color vision.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2D2873 can be used to create a sense of sophistication and depth. It works well for headers, navigation bars, and background accents, especially when paired with complementary or contrasting colors to ensure readability. In user interfaces, it can be used to highlight interactive elements or denote different sections, giving the interface a structured and elegant feel. Using this color for icons or call-to-action buttons against a light background can effectively draw the user's attention, but it is essential to consider contrast ratios for accessibility.
Fashion and Interior Design
In fashion, #2D2873 translates into elegant evening wear or sophisticated casual attire. Imagine a flowing gown in this deep indigo shade, exuding an air of mystery and refinement. Alternatively, consider using it for accent pieces like scarves, handbags, or jewelry to add a touch of subtle luxury to an outfit. In interior design, this color can be used to create a calming and intimate atmosphere. Accent walls, plush throws, or decorative pillows in #2D2873 can add depth and richness to a room, particularly when combined with lighter neutrals or metallic accents.
Branding and Marketing
#2D2873, with its inherent depth and richness, finds a natural home in branding strategies seeking to convey sophistication, reliability, or even a touch of mystery. It's particularly effective in industries dealing with technology, finance, or high-end services, where establishing trust and conveying expertise are paramount. Imagine a logo bathed in this deep indigo hue, immediately conveying a sense of gravitas and stability. This color lends itself well to creating a visual identity that resonates with a mature, discerning audience.