Jacarta
General Information about #2D2771
The hex color #2D2771, also known as Jacarta, is a deep, muted shade of blue-violet. It belongs to the family of dark colors and is characterized by its low saturation and luminance. In the RGB color model, it consists of 17.65% red, 15.29% green, and 44.31% blue. In the CMYK color model, it comprises 60% cyan, 65% magenta, 0% yellow, and 56% black. This color is often associated with feelings of sophistication, mystery, and depth. It is commonly used in designs where a sense of elegance and formality is desired. Due to its darkness, it is essential to pair it with lighter colors to create visual contrast and ensure readability. Its hexadecimal code allows for precise color specification in digital media and design applications.
The hex color #2D2771, also known as Jacarta, presents some accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #2D2771, lighter colors like white or light yellow are preferable choices for text. Tools like WebAIM's contrast checker can help verify compliance. Additionally, consider providing alternative visual cues for users with color vision deficiencies. Relying solely on color to convey information is discouraged; instead, use icons, labels, or patterns to enhance usability for all users, including those with visual impairments. Proper implementation of ARIA attributes can further improve accessibility for assistive technologies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2D2771 can serve as a sophisticated background color for headers or call-to-action buttons. Its deep hue evokes feelings of trust and stability, making it suitable for financial or corporate websites. When used sparingly, it can create a sense of elegance and professionalism. However, caution is advised when applying it to large areas due to its darkness. Combine it with lighter accent colors to balance the visual weight and ensure readability. In user interfaces, it can highlight key navigation elements or denote selected states, providing a consistent visual experience for users.
Fashion
In fashion, #2D2771 can be utilized in creating formal wear or evening gowns. Its rich tone adds a touch of luxury and refinement. It works well with metallic accessories like silver or gold. The color can be incorporated into fabrics like velvet or silk to enhance its depth. As an accent color, it can be paired with lighter shades to create contrast or used monochromatically for a sleek, modern look. In makeup, it can be used for eyeshadow or eyeliner to create a dramatic effect. It is important to balance the intensity of the color with other elements to achieve a harmonious look.
Interior Design
In interior design, #2D2771 can be used as an accent wall color to add depth and sophistication to a room. It pairs well with neutral colors like gray, beige, or white. The color can also be used in furniture upholstery or decorative accessories like cushions and throws. When used in a living room or bedroom, it creates a cozy and inviting atmosphere. It is essential to balance the darkness of the color with ample lighting to avoid making the room feel too small or gloomy. Consider adding metallic or mirrored elements to reflect light and enhance the overall ambiance.