Cocoa Brown
General Information
The hexadecimal color code #2D1F1F represents a dark shade of brown, often referred to as Cocoa Brown. It is composed of 17.65% red, 12.16% green, and 12.16% blue. In the RGB color model, this equates to R:45, G:31, B:31. This color belongs to the brown color family, known for its earthy and warm tones. It evokes a sense of sophistication, stability, and natural elegance. Browns are often associated with reliability and comfort. In color psychology, browns can represent a connection to nature and the earth, making them a popular choice for branding and design related to organic or natural products. Due to its low luminance value, #2D1F1F is best used as an accent color or paired with lighter tones to ensure readability and visual appeal.
The color #2D1F1F, a deep cocoa brown, presents significant accessibility challenges, particularly in text applications. Its low luminance value of approximately 5 results in a very low contrast ratio against standard white backgrounds. This fails WCAG (Web Content Accessibility Guidelines) AA and AAA standards for text and non-text contrast. To improve accessibility, it is highly recommended to use this color with lighter backgrounds or larger text sizes (18pt or 14pt bold). Consider using it for decorative elements or backgrounds rather than crucial text or interactive components. Careful evaluation of color combinations is essential to ensure that individuals with visual impairments can perceive the content effectively. Tools for checking contrast ratios are invaluable when using darker shades like #2D1F1F.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #2D1F1F can be used sparingly for background accents or subtle dividers to create a sophisticated and warm feel. It can also serve as a secondary color for branding elements where a dark, earthy tone is desired. Avoid using it for primary text or important interactive elements without careful consideration of contrast ratios. Its richness makes it suitable for websites related to coffee, chocolate, or natural products, evoking a sense of quality and tradition.
Interior Design Accent
In interior design, #2D1F1F works well for accent walls or furniture pieces in spaces designed with a natural or rustic theme. It pairs beautifully with lighter, neutral colors like beige or cream to create a cozy and inviting atmosphere. The color can also be used for smaller details like picture frames or decorative bowls, adding depth and warmth to the room. The dark shade adds a grounding effect, creating balance within a space that may otherwise be airy and bright.
Fashion Accessory
In fashion, #2D1F1F is an excellent color for accessories such as belts, shoes, or handbags. It can also be used for clothing items like jackets or skirts, providing a sophisticated and understated look. This deep brown color can be easily paired with other neutral colors or brighter, bolder hues, making it a versatile addition to any wardrobe. Use it to add warmth and depth to a neutral pallette.