Cocoa Brown
General Information
The hexadecimal color code #2D1D23 represents a dark shade of brown, often referred to as cocoa brown or a deep, earthy brown. It is composed of 17.65% red, 11.37% green, and 13.73% blue. In the RGB color space, it is characterized by the values R:45, G:29, and B:35. This color is relatively muted, with a low saturation level, giving it a natural and understated appearance. It is commonly associated with warmth, comfort, and sophistication. Colors like #2D1D23 are frequently used in design to evoke a sense of earthiness and reliability. Because of the relative darkness of the color it needs a sufficient bright background for good readability.
The hex color #2D1D23, a deep shade of cocoa brown, presents some accessibility challenges, particularly in text applications. Its low luminance value necessitates careful consideration of contrast ratios against background colors. For text to be legible and accessible to users with visual impairments, it should be paired with a light background color that provides sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. When used for interactive elements, sufficient contrast must also be ensured for hover, focus, and active states. Additionally, avoid relying solely on color to convey information; supplement it with text labels or icons to ensure accessibility for colorblind users. Proper use of ARIA attributes can further enhance accessibility by providing assistive technologies with additional information about the element's purpose and state.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
Cocoa brown is frequently utilized in web design to evoke feelings of warmth, earthiness, and sophistication. It can be employed for website backgrounds, headers, or accent elements to create a sense of luxury and comfort. In branding, this color conveys reliability, stability, and a connection to nature. Furthermore, it works well in combination with neutral tones like beige, cream, or light gray to produce a balanced and harmonious visual experience. It's a popular choice for websites related to food, beverages, and natural products, where it can enhance the appeal and authenticity of the brand. Use the color with moderation for the best aesthetic results.
Interior Design
In the realm of interior design, #2D1D23 is a versatile color choice for creating a cozy and inviting atmosphere. It works exceptionally well as an accent color for walls, furniture, or decorative elements. When paired with lighter shades like ivory or beige, cocoa brown adds depth and warmth to the space. It complements natural materials such as wood and leather, enhancing the overall sense of comfort and luxury. Cocoa Brown is also a good choice for textiles, such as rugs, curtains, and throw pillows, where its rich tone can create a sense of relaxation and sophistication in living rooms, bedrooms, or home offices.
Fashion
In fashion, the color works as a classic and elegant choice, often associated with sophistication and understated style. It's a versatile color that can be used for various clothing items, from outerwear like coats and jackets to dresses, skirts, and trousers. Cocoa brown pairs well with other neutral colors such as black, white, and gray, creating a refined and timeless look. It's also frequently used for accessories like handbags, belts, and shoes, adding a touch of warmth and sophistication to any outfit. The color is particularly suitable for autumn and winter collections, evoking a sense of coziness and comfort.