Cocoa Brown
General Information about Cocoa Brown (#2D1524)
The hex color #2D1524, often referred to as Cocoa Brown, is a dark and muted shade of brown. It is composed of 17.65% red, 8.24% green, and 14.12% blue. In the RGB color space, it has the values R:45, G:21, B:36. Its CMYK representation is C:0, M:0.533, Y:0.2, K:0.824. This color evokes feelings of warmth, earthiness, and comfort. In design, Cocoa Brown can be utilized to create a sense of stability and reliability. It is often used as a background color to provide a grounding element to a design or as an accent color to add depth and sophistication. Its subdued nature makes it a versatile choice that pairs well with both light and dark colors, depending on the desired effect. It can be found in various applications, from web design to fashion, and interior decorating.
The hex color #2D1524, also known as Cocoa Brown, presents some accessibility challenges, particularly in text applications. Its low luminance value requires careful consideration of contrast ratios. When used as a foreground color, it's essential to pair it with a very light background to ensure sufficient contrast for readability, ideally aiming for a contrast ratio of at least 4.5:1 as recommended by WCAG guidelines for level AA compliance. This ensures that users with moderate visual impairments can perceive the text clearly. Conversely, when using #2D1524 as a background color, a very light foreground color is needed. Tools are available to check color contrast ratios and assess accessibility compliance. Also, avoid using this color alone to convey important information; always provide redundant cues such as text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Cocoa Brown can be employed to create a warm and inviting atmosphere in website designs, particularly for brands aiming to convey a sense of trustworthiness or earthiness. It can serve as a background color for sections showcasing product descriptions or customer testimonials, and can be effectively combined with lighter neutral tones such as beige or cream to create a balanced aesthetic. In UI design, the color can be utilized for decorative elements such as borders or accents to add depth and visual interest without overwhelming the user interface. This color evokes a sense of stability and comfort, which is ideal for websites or applications related to home decor, food, or artisanal goods.
Fashion & Interior Design
Cocoa Brown, like #2D1524, is a popular shade for fall and winter apparel and accessories. It works well as a base color for coats, sweaters, and boots, offering a versatile backdrop for brighter accents like mustard yellow or teal. It can also be used in patterns such as plaid or herringbone to add depth and texture to garments. In makeup, cocoa brown shades are often used for eyeshadows and eyebrow pencils to create a natural, defined look. For interior design, it is suitable for walls in living rooms or bedrooms, creating a cozy and comforting environment when paired with soft lighting and plush textiles.
Branding and Marketing
In branding, Cocoa Brown #2D1524 projects an image of reliability and history, making it a great pick for conventional institutions or products that take motivation from nature and legacy. Employ it for logos, packaging, and marketing collateral to enhance customer confidence and brand acknowledgment. The color is very versatile when paired with other colors; brighter colors can be combined to make a design that attracts and shows creativity, and neutral colors for a classic and professional appearance.