Cocoa Brown
General Information about Cocoa Brown (#2D151E)
The hexadecimal color code #2D151E represents a dark, muted shade of brown, often referred to as Cocoa Brown. It is composed of 17.65% red, 8.24% green, and 11.76% blue. In the RGB color model, it has values of R:45, G:21, B:30. Converted to the CMYK color model, it consists of 0% cyan, 53.3% magenta, 33.3% yellow, and 82.35% black. This color is often associated with earth tones, warmth, and comfort. It's commonly used to convey a sense of reliability, stability, and sophistication. The low saturation and dark nature of Cocoa Brown make it suitable for creating backgrounds or accent elements where a subtle, understated presence is desired. The color can evoke feelings of warmth, earthiness and tradition.
The color #2D151E, also known as Cocoa Brown, presents some accessibility challenges. Its low luminance value of approximately 4.5 cd/m² means that text rendered in this color on a white background (or vice versa) may not meet WCAG (Web Content Accessibility Guidelines) requirements for contrast ratio. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to ensure readability for users with moderate visual impairments. When using Cocoa Brown, it's crucial to pair it with a very light color for text or graphical elements, or a very dark color for the background. Tools like contrast checkers can help verify compliance with accessibility standards. Consider alternative color combinations or text sizes to improve accessibility. Also, avoid using this color as the only way to convey important information, as users with color vision deficiencies may not be able to distinguish it effectively.
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Applications
Web Design and Branding
Cocoa Brown can be utilized in website design to create a warm and inviting atmosphere. It can be applied to elements like headers, footers, or as a background for specific sections to provide depth and visual interest. In branding, it evokes feelings of comfort, reliability, and sophistication, making it suitable for businesses aiming to project a trustworthy image. Ensure sufficient contrast is maintained for readability by pairing it with lighter text or design elements. The color also fits well into websites about coffee, chocolate or bakery products.
Interior Design
In interior design, Cocoa Brown works well in creating cozy and comforting spaces. It can be used for wall paint, furniture upholstery, or as an accent color in decorative items. This color pairs well with natural materials like wood and stone, enhancing the overall warmth of a room. Consider using it in living rooms, bedrooms, or studies to promote relaxation and a sense of well-being. Complementary colors like teal or muted blues can create a balanced and harmonious palette.
Fashion
In fashion, Cocoa Brown is a versatile neutral that can be used for clothing, accessories, and footwear. It's a classic choice for autumn and winter wardrobes, offering a grounded and sophisticated look. It can be paired with brighter colors for contrast or with other neutral tones for a more subtle and refined appearance. It makes a great addition to professional clothing and can also be found in shoes or boots.