Wood Bark
General Information about #2D0D07
The hexadecimal color code #2D0D07 represents a dark shade of reddish-brown, often associated with wood bark or deep earth tones. In the RGB color model, it is composed of 17.65% red, 5.1% green, and 2.75% blue. This color falls into the category of muted, earthy tones and evokes feelings of warmth, nature, and stability. It is often used to create a sense of groundedness and sophistication in design. The color's low saturation contributes to its subtle and understated character, making it suitable for backgrounds, accents, or elements requiring a natural or rustic aesthetic. It has very low brightness and saturation which makes it difficult to use as a foreground color.
The color #2D0D07, often referred to as Wood Bark, presents significant accessibility challenges, particularly in web design. Its low luminance value of 2.56 makes it difficult to read against lighter backgrounds, failing WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. When used as text, it requires extremely light foreground colors to ensure readability for users with visual impairments. Similarly, when used as a background, light-colored text is necessary. Designers must exercise caution when incorporating this color, especially in crucial interface elements like buttons or links. Providing sufficient contrast is crucial to ensure usability for all users, including those with low vision or color blindness. Using online contrast checkers during the design process is highly recommended to validate accessibility compliance.
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Digital Color Formats
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Applications
Interior Design Accent
In interior design, Wood Bark (#2D0D07) can be used to create a warm and inviting atmosphere. It works well as an accent color for walls, furniture, or decorative elements. Because it's a dark color, it should be balanced with lighter shades to prevent the space from feeling too dark. Consider pairing it with beige, cream, or light gray for a sophisticated and cozy aesthetic. Use it sparingly in smaller spaces and leverage natural light to enhance its richness.
Fashion Apparel
In fashion, Wood Bark can be incorporated into clothing and accessories to evoke a sense of earthiness and sophistication. It's particularly well-suited for autumn and winter collections, adding depth and warmth to outfits. The color can be used in outerwear like jackets and coats, as well as in accessories such as scarves, gloves, and hats. It pairs well with neutral tones like black, white, and gray, and can also be combined with jewel tones for a more vibrant look. When choosing textures, consider materials like leather, suede, and wool to enhance its natural appeal.
Branding and Logo Design
For branding, Wood Bark is often used when a business wants to be seen as reliable, stable, and natural. It's a good choice for businesses in the outdoor, artisanal, or natural product industries. This shade can be effectively used in logos, website designs, and marketing materials to convey a sense of history and depth. Pair it with earthy fonts and natural textures to reinforce the brand's values. However, ensure adequate contrast with text to maintain readability and accessibility, especially in digital applications.