Melanzane
General Information about #2D081B
The hex color code #2D081B, also known as Melanzane, represents a dark, muted shade of reddish-purple. In the RGB color model, it consists of 17.65% red, 3.14% green, and 10.59% blue. Its CMYK values are 0% cyan, 82% magenta, 40% yellow, and 82% black. This color is frequently associated with sophistication, elegance, and a touch of mystery. It can evoke a sense of warmth and luxury when used appropriately. Its dark nature makes it suitable for creating depth and contrast in designs, although careful consideration should be given to its use in text, where sufficient contrast with the background is essential to maintain readability.
The hex color #2D081B, also known as Melanzane, presents significant accessibility challenges, especially in text-based contexts. Its low luminance value of approximately 2.26 makes it difficult to achieve sufficient contrast against lighter backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. Using #2D081B as a text color necessitates a very light background to meet these standards. When using it as a background color, lighter text is required, but careful consideration must be given to the specific shade of light color to ensure sufficient contrast. Testing with accessibility evaluation tools is highly recommended to validate the color combination's compliance with accessibility standards and accommodate users with varying visual needs.
Shades
Digital Color Formats
Alternative colors
Applications
Web, Interior, and Fashion Design
In web design, #2D081B can be used sparingly as an accent color for backgrounds or borders to create a sophisticated and luxurious feel. It pairs well with gold or cream colors to evoke a sense of elegance. However, it should not be used for body text due to its low contrast. In interior design, this color can be used for accent walls in a living room or bedroom to add depth and warmth. Accessorize with light-colored furniture and metallic accents to create a balanced and inviting space. For fashion, #2D081B is a great color for evening wear or accessories. It can be paired with neutral colors or metallic tones to create a striking and memorable look.
Branding and Luxury Goods
Within the realm of branding, #2D081B can be strategically employed to cultivate an image of luxury, sophistication, and exclusivity. The color's depth and richness lend themselves well to brands seeking to convey a sense of timeless elegance. It works especially well for branding high-end boutiques or wineries, providing a sense of prestige.
Graphic Design
In graphic design, #2D081B can serve as a powerful tool for conveying a sense of mystery, depth, and introspection. Its use in backgrounds or as a subtle accent color can add complexity and visual interest to designs. This color can be used to create visually arresting and memorable compositions.