Melanzane
General Information about #2D072B
The hexadecimal color code #2D072B, also known as Melanzane, represents a deep, muted shade of purple. It is composed of 17.65% red, 2.75% green, and 17.25% blue. In the RGB color model, this translates to 45 red, 7 green, and 43 blue. The CMYK representation is 0% cyan, 84.44% magenta, 4.44% yellow, and 82.35% black. The hue angle is 302.5 degrees, the saturation is 84.44%, and the lightness is 9.9%. This color is best suited for applications where a subtle yet distinctive shade is desired. Its low brightness makes it less suitable for situations requiring high visibility, and considerations for accessibility should be taken when pairing it with other colors. The name 'Melanzane' is derived from the Italian word for eggplant, aptly describing its characteristic color.
The color #2D072B, a deep and saturated shade reminiscent of eggplant, presents some accessibility challenges. Its low lightness value results in a low contrast ratio against typical light backgrounds, potentially making text or important visual elements difficult to discern for users with visual impairments. To improve accessibility, it's recommended to use this color sparingly for non-essential design elements or pair it with significantly lighter colors for text and interactive components. Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular) as defined by WCAG guidelines. Consider providing alternative color schemes or a high-contrast mode to cater to users with different visual needs. Testing the color combination with accessibility tools is also recommended.
Shades
Digital Color Formats
Alternative colors
- #461144
A slightly lighter shade offering better contrast while maintaining a similar feel.
- #4a2d48
A muted, more desaturated version that can be used for backgrounds.
- #5e225c
This color offers a higher contrast for users with visual impairments. It maintains the overall aesthetic while enhancing readability and usability.
Applications
Web Design Accent
In web design, Melanzane can be utilized as an accent color to draw attention to specific elements or as a background for sections with darker themes. Its sophisticated and unique hue can create a sense of luxury and exclusivity, making it suitable for websites related to fashion, beauty, or high-end products. However, care should be taken to ensure sufficient contrast with text and other interactive elements to maintain accessibility.
Cosmetic Packaging
Melanzane's rich and mysterious tone makes it an excellent choice for cosmetic packaging. It can evoke a sense of elegance and allure, particularly when used for eyeshadows, lipsticks, or nail polishes. Its deep color can also create a striking visual impact, enhancing the perceived quality and sophistication of the product.
Interior Design Accent
In interior design, Melanzane can be incorporated as a wall color in smaller rooms to create a cozy and intimate atmosphere. It pairs well with lighter neutral tones such as beige or cream for a balanced effect. Alternatively, it can be used for accent pieces like cushions, throws, or artwork to add a touch of richness and depth to a space.