Jacaranda
General Information about #2D0331
The hex color #2D0331, also known as Jacaranda, is a dark, muted shade of purple, evoking feelings of mystery, sophistication, and luxury. It is composed of 17.65% red, 1.18% green, and 19.22% blue. In the RGB color space, it is closer to purple than any other color. It is often associated with creativity, royalty, and ambition. The color can be used to create a sense of depth and intrigue, making it suitable for designs that aim to captivate and engage. Its dark nature means it's best used sparingly or with lighter, contrasting colors to prevent visual fatigue. Jacaranda is a good selection for designs that require elegance and a touch of the unconventional.
The hex color #2D0331, also known as Jacaranda, presents significant accessibility challenges, particularly in text-based applications. Its low lightness value of 0.014 makes it difficult to achieve sufficient contrast with lighter foreground colors. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to ensure readability for users with visual impairments. Jacaranda is likely to fail these contrast tests when paired with many common background colors, especially whites and light grays. Therefore, when using Jacaranda as a background or foreground color, it's essential to carefully select a contrasting color and verify the contrast ratio using an accessibility checker. Consider using lighter shades of yellow or orange to provide sufficient contrast. Designers should always prioritize accessibility to ensure that their content is usable by everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Luxury Website Background
Jacaranda can be used as a sophisticated background color for websites targeting luxury brands. It evokes a sense of elegance and mystery, perfect for cosmetic, fashion, or high-end product sites. The color should be balanced with lighter accents and plenty of whitespace to avoid overwhelming the user. Furthermore, this color can work well in web elements like footers, headers or sidebars to give a sophisticated touch without distracting the viewer of the main content of a website. Also consider to use this color in marketing campaigns.
Accent Wall Color
In interior design, Jacaranda can serve as an accent wall color in a bedroom or living room, creating a cozy and intimate atmosphere. Pairing it with lighter shades of gray, cream, or gold can enhance the room's overall aesthetic. Avoid using it in areas that require high levels of brightness and instead focus on areas for relaxation. The color works best in combination with natural light or warm artificial lighting to prevent the room from feeling too dark and unwelcoming.
Fashion Design
In fashion, Jacaranda can be used as the main color in dresses, skirts, or blouses. It’s suitable for evening wear or formal occasions, exuding a sense of sophistication and style. Consider pairing it with metallic accessories like silver or gold to elevate the look. This color is also effective in smaller doses, such as in scarves or handbags. The color is suitable for all skin types and is therefore a versitale color to add to any clothing collection.