Jacaranda

General Information about #2D0330 (Jacaranda)

The hex color #2D0330, also known as Jacaranda, is a dark, muted shade of purple. It resides in the purple color family, known for its association with royalty, luxury, mystery, and creativity. In color psychology, purples like #2D0330 are often linked to imagination and spirituality. This color tends to evoke feelings of sophistication and depth, making it a popular choice for brands and designs aiming to convey elegance and exclusivity. The Jacaranda name itself likely refers to the Jacaranda tree, known for its beautiful purple blossoms. In design applications, it is essential to consider the context and pair this color with complementary or contrasting hues to achieve the desired aesthetic effect. Its relatively low brightness means it needs to be used carefully to ensure readability and visual appeal.

The hex color #2D0330, also known as Jacaranda, presents accessibility challenges due to its low luminance value. This deep, muted purple has insufficient contrast against common background colors like white, which can make text or interface elements difficult to read for users, especially those with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for ensuring readability. For text, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #2D0330, it's imperative to pair it with much lighter colors to meet these standards. Using lighter tints of purple or complementary colors in the yellow or gold range can improve contrast and ensure a more accessible design. Testing with accessibility tools is advisable to validate contrast ratios and ensure compliance with accessibility standards.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accent

  In web design, #2D0330 can be used sparingly as an accent color to highlight specific elements or create a sense of luxury and sophistication. It works well for headers, borders, or interactive elements on websites related to beauty, fashion, or artistic endeavors. Due to its darkness, it should be paired with lighter, contrasting colors for text and backgrounds to ensure readability and accessibility. It can be part of a broader palette that includes lighter purples, grays, and creams to create a balanced visual experience.

• Interior Design Accent

  In interior design, #2D0330 can be used to create a cozy and intimate atmosphere. It can be applied to walls in bedrooms or living rooms, especially when complemented with lighter furniture and accessories. This color evokes feelings of warmth and relaxation, making it suitable for spaces intended for rest and rejuvenation. It can also be used in smaller doses, such as through decorative pillows or artwork, to add a touch of elegance and depth to a room without overwhelming the space.

• Fashion Design

  In the fashion industry, #2D0330 can be utilized for creating elegant and sophisticated outfits. It works well for evening wear, formal dresses, and accessories. This color can be paired with metallic accents like gold or silver to enhance its luxurious appeal. It is often seen in velvet or silk fabrics, adding depth and richness to the garment. It also looks great as part of a statement piece, such as a handbag or a pair of shoes, bringing a touch of understated glamour to any look.

Complementary color

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