Blue Gem
General Information about #2D0197
#2D0197, also known as Blue Gem, is a dark, saturated shade of blue-purple. It is located in the blue-violet section of the color spectrum. This hex color is composed of 17.6% red, 0.4% green, and 59.2% blue. In the RGB color model, it is defined by the values R:45, G:1, and B:151. Its CMYK representation is C:70.2, M:99.3, Y:0.0, K:40.8. The hue angle is 248.6 degrees, the saturation is 98.7%, and the lightness is 29.6%. Colors similar to #2D0197 include various shades of dark blue and purple. This color evokes feelings of royalty, sophistication, and mystery. In branding and design, it can be used to create a sense of elegance and exclusivity. It is often used by brands that want to convey a message of trustworthiness and authority.
The hex color #2D0197, also known as Blue Gem, presents some accessibility challenges, especially when used as a background or text color. Its dark hue results in low contrast with darker shades, potentially making content difficult to read for users with visual impairments. To ensure accessibility, it's crucial to pair #2D0197 with light colors such as whites (#FFFFFF) or light yellows (#FFFFE0) to achieve a sufficient contrast ratio as defined by WCAG guidelines. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Using online contrast checkers can help verify compliance. Additionally, avoid using #2D0197 for essential UI elements without clear visual cues, and provide alternative styling options for users who need them.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2D0197 can be used to create a sophisticated and mysterious atmosphere. It's well-suited for website headers, footers, or sidebars, especially for sites related to technology, science, or education. However, it should be used sparingly to avoid overwhelming the user. When incorporated with lighter accent colors, such as light blues or greens, it can deliver an interesting and unique user experience. It's also suitable for dark mode designs, creating a smooth visual experience for users while reducing eye strain. Furthermore, it can be used to highlight interactive elements like buttons or links, ensuring they stand out against a lighter background.
Fashion Design
#2D0197 can be implemented in fashion design to create garments that exude luxury and intrigue. It works well for evening wear, such as dresses or suits, and can be paired with silver or gold accessories to enhance its elegance. The color can also be used in smaller accents, such as scarves, hats, or gloves, to add a pop of color to an outfit. When used in combination with other dark colors, it creates a sleek and mysterious look. Alternatively, it can be paired with lighter colors, such as pastel pink or lavender, to soften the overall appearance and create a more romantic aesthetic.
Interior Design
This color offers an opportunity to bring depth and sophistication to interior spaces. Consider using it as an accent wall color in a living room or bedroom to create a cozy and inviting atmosphere. Pair it with metallic accents, like gold or copper, to enhance the richness of the color. Incorporate it into furniture pieces, such as velvet sofas or armchairs, to add a touch of luxury. Additionally, use it for decorative items like cushions, curtains, or rugs to introduce subtle pops of color throughout the room. Balancing it with lighter neutral tones, such as cream or beige, will prevent the space from feeling too dark or overwhelming.