Jacarta
General Information about #2C2873
The hex color code #2C2873, also known as Jacarta, is a dark, muted shade of blue-purple. It is composed of 17.3% red, 15.7% green, and 45.1% blue. In the RGB color model, this translates to RGB values of 44, 40, and 115, respectively. In the CMYK color model, it consists of 62% cyan, 65% magenta, 0% yellow, and 55% black. This color evokes feelings of sophistication, mystery, and depth. It is often associated with qualities such as intelligence, stability, and creativity. Jacarta's unique blend of blue and purple makes it a versatile color suitable for various applications, from web design to branding and even interior decor. Its dark nature lends itself well to creating contrast and highlighting lighter elements in a design.
The color #2C2873, also known as Jacarta, presents specific accessibility challenges, particularly in text and user interface design. Its dark hue necessitates careful consideration of contrast ratios to ensure readability for users with visual impairments. According to WCAG guidelines, sufficient contrast between text and background is crucial for accessibility. When using #2C2873 as a background, lighter text colors like white or light yellow are recommended to meet the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Conversely, if #2C2873 is used for text, a very light background is essential. Tools like contrast checkers can assist designers in verifying compliance with accessibility standards. Furthermore, avoid relying solely on color to convey information; supplement color cues with text labels or icons to accommodate users with color blindness.
Shades
Digital Color Formats
Alternative colors
- #484491
A lighter shade that offers better contrast against dark text, improving readability and overall accessibility.
- #585478
A more neutral color that can be used as a secondary color to balance the intensity of the primary color.
- #333399
Offers a bright and modern look. Can be used on websites, apps and designs.
Applications
Web and App Design
In web design, #2C2873 can be used for creating a sophisticated and professional look. It's particularly effective for headers, navigation bars, and other prominent elements where you want to convey a sense of authority and stability. It pairs well with lighter accent colors to create visual interest and balance. For example, use it as a background color with white or light-yellow text for optimal readability. In mobile app development, #2C2873 can be used strategically to highlight key features or calls to action, while maintaining a clean and user-friendly interface. Its deep, rich tone provides a sense of depth and sophistication, making it suitable for apps targeting professional or mature audiences.
Interior Design and Fashion
In the realm of interior design, #2C2873 can be used as an accent wall color to create a focal point in a room. It works well in studies, bedrooms, or living rooms, providing a sense of tranquility and focus. Complement it with lighter furniture and decor to balance its intensity. In fashion, #2C2873 can be incorporated into clothing designs for formal wear or evening attire. It exudes elegance and sophistication when used in dresses, suits, or accessories. Pair it with metallic accents or contrasting colors to create a striking and memorable look.
Branding and Marketing
In branding, #2C2873 can be used to communicate trust, reliability, and innovation. It can be used on logos, websites and marketing materials. It is a good color for technology companies, financial institutions or educational organizations. It combines perfectly with other colors and elements. In marketing campaigns, #2C2873 is suitable for creating a premium image. It communicates seriousness and professionalism.