Jacarta
General Information
The hexadecimal color #2C2774, also known as Jacarta, is a dark shade of purple in the blue-magenta spectrum. It's composed of 17.3% red, 15.3% green, and 45.5% blue. In the RGB color model, this translates to (44, 39, 116). The color is most closely associated with shades of indigo and deep violet. Jacarta's CMYK representation is 62% cyan, 66% magenta, 0% yellow, and 55% black. This color evokes feelings of sophistication, mystery, and depth. It can be used to create an atmosphere of elegance and formality. Due to its low saturation and brightness, it's best suited for applications where a subtle yet impactful color is desired.
The hex color #2C2774, also known as Jacarta, presents some accessibility challenges, especially regarding text readability. Due to its dark nature, it requires light-colored text (white or very light shades) to ensure sufficient contrast for users to comfortably read the content. According to WCAG (Web Content Accessibility Guidelines), the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text. It's crucial to test color combinations using contrast checking tools to meet these guidelines. Using this color for interactive elements like buttons or links requires careful consideration. Ensure that hover states and focus states are clearly visible. Providing sufficient visual cues will make the interface more accessible for people with visual impairments. Avoid using this color as a primary background for extensive text blocks, as it can cause eye strain.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of purple that maintains a similar aesthetic while offering better contrast against dark text.
A more vibrant purple that can be used as an accent color to draw attention to specific elements.
A dark blue that is closer to black and allows for white text to be easily readable
Applications
Web Design
In web design, Jacarta (#2C2774) can serve as a sophisticated background color for website headers or footers, imparting a sense of depth and luxury. Its rich hue works well when paired with lighter, contrasting text, such as white or pale gold, to ensure readability and visual appeal. Furthermore, this color is suitable for creating visually appealing call-to-action buttons or highlights, adding a touch of elegance to the user interface. However, overuse should be avoided to maintain a balanced and harmonious design aesthetic.
Fashion
In fashion, Jacarta (#2C2774) can be utilized as an accent color in clothing designs, perhaps in the form of embroidery, trims, or accessories. The deep, mysterious shade can add a sense of luxury and sophistication to garments. It can also be incorporated into textile patterns or prints to create visually captivating designs. Consider using it as a base color for evening wear or formal attire to project an air of elegance and refinement. Moreover, it works effectively when paired with lighter shades of purple, silver, or gold to create balanced and stylish ensembles.
Beauty
In the beauty industry, Jacarta (#2C2774) can be used in eye shadow formulations to create a smoky, mysterious eye look. It can be blended with other shades of purple, gray, or black to add depth and dimension to the eyes. Additionally, this color can be incorporated into nail polish collections as a statement shade for those seeking a touch of drama and sophistication. As a hair dye, it can create dark purple tones or highlights. When used with expertise it can be used as lip stick. Use it sparingly and with an expertise.