Cocoa Brown
General Information about #2C2220
The hexadecimal color code #2C2220 represents a dark shade of brown, often referred to as "Cocoa Brown." It's composed of 17.3% red, 13.3% green, and 12.5% blue. In the RGB color model, it's defined as (44, 34, 32). This color typically evokes feelings of warmth, earthiness, and sophistication. It is often associated with natural elements like wood and soil. Colors like #2C2220 are frequently used in design to create a sense of grounding or stability. Its muted nature also makes it a versatile choice for backgrounds or accents, allowing other colors to stand out. In color theory, understanding the components of this hex code helps designers make informed decisions about color palettes and visual harmony.
The color #2C2220, a dark, muted brown, presents certain accessibility challenges, particularly concerning color contrast. When used as text, it's crucial to ensure sufficient contrast against the background to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular). Using a lighter background color is advisable to enhance readability for users with visual impairments. In UI design, avoid using this color for critical interactive elements without careful consideration of its visibility. Providing alternative visual cues, such as icons or text labels, can significantly improve usability for all users. Moreover, always test color combinations with accessibility evaluation tools to verify compliance with accessibility standards. Remember that proper color choices benefit not only those with visual impairments but also users viewing content in different lighting conditions or on various devices.
Shades
Digital Color Formats
Alternative colors
Applications
Interior Design
This color is ideal for creating a warm and inviting atmosphere in living rooms or bedrooms. It can be used for accent walls, furniture, or decorative items like cushions and throws. The dark brown provides a sense of grounding and pairs well with lighter neutrals or natural materials like wood and stone. It can also be incorporated in textiles to enhance a cozy feeling.
Web Development
In web design, #2C2220 can be used as a background color for headers or footers, providing a sophisticated and professional look. It can also serve as an accent color for buttons or icons, adding depth to the overall design. However, care should be taken to ensure sufficient contrast with text and other elements for accessibility. This color can be used to represent sophistication and professionalism in corporate websites. Its often used in combination with gold and cream colours to give a luxurious feel.
Branding
Cocoa brown evokes feelings of comfort, warmth, and grounding. In branding, this color can be used to communicate reliability and sophistication, making it well-suited for companies in the finance, food, or hospitality sectors. Consider using it for logos, packaging, or website design elements to convey a sense of trust and stability. This shade also pairs well with other earthy tones, such as greens and creams, to create a natural and harmonious brand identity. It is often used by coffee brands to hint at the rich color of their drinks.