Zeus
General Information about #2C201B (Zeus)
The hex color #2C201B, often referred to as Zeus, is a dark, muted brown with a subtle hint of red undertones. In the RGB color model, it is composed of 17.3% red, 12.5% green, and 10.6% blue. Its CMYK values are approximately 0% cyan, 28% magenta, 39% yellow, and 83% black. This color evokes feelings of warmth, earthiness, and stability. Due to its low lightness value, it appears closer to black and is often perceived as a neutral or near-neutral tone. In color psychology, browns are associated with reliability, comfort, and a connection to nature, which makes Zeus a good choice for designs aiming to convey these qualities. Its subdued nature allows it to be used as a background or accent color, providing a grounding element in various visual contexts.
The color #2C201B, also known as Zeus, presents some accessibility challenges, especially in text applications. Its low luminance value of approximately 3 means that it requires very light text on top of it to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. When using this color for backgrounds, it is crucial to pair it with text colors like white or very light grays. Consider using contrast checking tools during development to ensure compliance. For interactive elements, provide sufficient visual cues beyond color alone, such as underlines or icons, to assist users who might have difficulty distinguishing between colors. Furthermore, avoid using this color as the sole means of conveying important information.
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Applications
Website Backgrounds
This color is ideal for backgrounds in websites that aim for a natural, earthy, or sophisticated look. It can be used for headers, footers, or section dividers. When combined with lighter text and minimalist design, it evokes a sense of elegance and stability. It's particularly suitable for brands in the organic food, outdoor adventure, or luxury goods industries.
Interior Design
In interior design, Zeus can serve as a grounding color for walls or furniture. It complements natural materials like wood and stone, creating a warm and inviting atmosphere. It works well in living rooms, studies, or bedrooms, providing a sense of comfort and relaxation. Accent colors like gold, olive green, or cream can be used to add visual interest and balance.
Fashion Design
In fashion, Zeus can be utilized in clothing and accessories to convey sophistication and understated elegance. It is perfect for creating classic and timeless pieces, such as coats, trousers, or leather goods. It pairs well with other neutral colors like beige, gray, or navy, as well as with richer colors like burgundy or emerald green. The color is suitable for both casual and formal wear.