Jacaranda
About Jacaranda (#2C0430)
The hexadecimal color code #2C0430 represents a deep, rich shade of purple, often referred to as 'Jacaranda.' It is composed of 17.25% red, 1.57% green, and 18.82% blue. In the RGB color model, it's characterized by these specific values, while in the CMYK model, it consists of 0% cyan, 91.67% magenta, 0% yellow, and 81.18% black. This color exudes a sense of luxury, sophistication, and mystery, making it suitable for various design applications where a touch of elegance is desired. The color is named Jacaranda after the Jacaranda tree, which is well known for its beautiful purple flowers. Jacaranda is used in webdesign, graphic design, fashion and interior.
The color #2C0430, also known as Jacaranda, presents accessibility challenges due to its dark nature. When used as a background, it requires very light text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text, as per WCAG guidelines. For larger text (14pt bold or 18pt regular), a contrast ratio of 3:1 is acceptable. It's crucial to test color combinations with accessibility tools to ensure compliance, especially for users with visual impairments. Using this color sparingly can also improve accessibility, by avoiding overuse and ensuring the design doesn't rely solely on color to convey information. Consider providing alternative visual cues such as icons or text labels for users who may not be able to distinguish the color effectively.
Shades
Digital Color Formats
Alternative colors
- #442255
A slightly lighter shade that maintains the purple hue while offering better contrast with dark text.
- #554466
A more muted purple that can be used as a background color without overwhelming the design.
- #331144
A more vibrant purple which, when carefully used, will provide better visibility and accessibility.
Applications
Luxury Website Design
In web design, Jacaranda (#2C0430) can be employed to create a luxurious and sophisticated atmosphere, especially for brands targeting a high-end clientele. Its deep, rich tone makes it ideal for background accents, decorative elements, or as a subtle color overlay on images. When combined with gold or silver accents, it can convey elegance and exclusivity. However, it's important to use this color sparingly to avoid overwhelming the user and to ensure readability of text. Therefore it is important to use color contrast tools and keep a focus on the UX.
Fashion and Cosmetics
Within the fashion industry, Jacaranda can be used as a statement color in evening wear, creating a sense of mystery and glamour. It pairs well with neutral colors such as black, white, and gray, allowing it to stand out without being too overpowering. In cosmetics, this shade can be used in eyeshadows or lipsticks to create a bold, dramatic look. Because of the dark nature of the colour, careful considerations should be taken when combining Jacaranda with other colors.
Interior Design Accent
In interior design, Jacaranda can be incorporated into accent walls, upholstery, or decorative accessories to add a touch of sophistication to a room. It works particularly well in bedrooms or living rooms, creating a cozy and inviting atmosphere. Combine it with soft lighting and plush textures to enhance its luxurious feel. Because the color is so dark it is important to keep the room light by using white or light colored wall paint in combination with Jacaranda furniture.