Aubergine
General Information about #2C0316
The hexadecimal color #2C0316, often referred to as Aubergine or a dark shade of purple-red, is composed of 17.3% red, 1.2% green, and 8.6% blue. In the RGB color space, it is a muted and deep tone, with a relatively low overall brightness. This color evokes feelings of luxury, sophistication, and mystery. It's frequently associated with royalty, elegance, and creativity. In color theory, #2C0316 can be categorized as a tertiary color, resulting from a mix of primary and secondary colors. It's essential to consider its low luminance when using it in design, especially for text or interactive elements, to ensure sufficient contrast and accessibility. Due to the high proportion of red, the color is perceived as warm, but in a muted way.
The color #2C0316, a deep aubergine, presents several accessibility considerations for web development. Due to its low luminance, it's crucial to ensure sufficient contrast against background colors, especially for text. A light-colored text on this background would be highly recommended to meet WCAG (Web Content Accessibility Guidelines) standards for readability. Using a color contrast checker is essential to verify compliance, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Avoid using this color for critical interactive elements without clear visual cues, as users with visual impairments might find it difficult to perceive. Careful consideration is needed to provide alternatives and enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
- #4a0430
A slightly lighter shade that maintains the aubergine feel but offers better contrast in some situations.
- #301934
A dark purple that provides a similar aesthetic while potentially offering improved accessibility depending on the context.
- #420606
A muted dark red which provides a subtle similar feeling, but with slightly more brightness
Applications
Website Design for Luxury Brands
This deep aubergine color can be used for creating a luxurious and sophisticated feel in website designs. It works well for headers, footers, or as a background for sections where you want to convey elegance. Using it sparingly as an accent color can also draw attention to important elements. Paired with gold or cream, it creates a classic and timeless look, ideally suited for beauty, fashion, or high-end product websites.
Interior Design for a Sophisticated Living Room
In interior design, aubergine adds a touch of drama and richness. It can be used for accent walls, upholstery, or decorative accessories like cushions and throws. When paired with neutral colors like gray or beige, it creates a balanced and inviting space. This color works well in bedrooms or living rooms where a sense of comfort and sophistication is desired. The use of the aubergine colour can add depth to the interiour.
Fashion Design for Evening Wear
In the fashion industry, aubergine is often used for creating elegant and stylish clothing and accessories. It's a versatile color that can be incorporated into dresses, blouses, scarves, and handbags. When combined with other dark colors like black or navy, it creates a chic and understated look. Aubergine is suitable for both casual and formal wear, making it a popular choice among designers who want to convey a sense of sophistication.