Aubergine
General Information about #2C0313
The hex color #2C0313, also known as Aubergine, is a dark shade of red-purple. It belongs to the family of reddish-purple hues and is often associated with elegance, sophistication, and mystery. In the RGB color model, #2C0313 is composed of 17.25% red, 1.18% green, and 7.45% blue. Its CMYK values are 0% cyan, 95.83% magenta, 56.25% yellow, and 82.75% black. This color is frequently used in design to evoke a sense of luxury and depth. The color name Aubergine is derived from the color of eggplants, the popular fruit. It is a color that easily blends with a wide range of colors and is a good contrast.
The color #2C0313, a deep aubergine, presents some accessibility challenges, especially when used for text. Due to its low luminance, the contrast ratio against a white background is poor. It is essential to ensure sufficient contrast to meet WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using lighter text colors, such as a pale yellow or a very light grey, can significantly improve readability. When #2C0313 is used as a background, avoid pairing it with dark text. Consider using tools to check color contrast to ensure compliance with accessibility standards, making content usable for individuals with visual impairments. Adequate spacing and font sizes can also alleviate readability issues. Remember that color alone should not be used to convey important information; use additional cues like text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design, Fashion, and Interior Design
In web design, #2C0313 can be used sparingly as an accent color for headers or buttons to create a sophisticated and luxurious feel. It pairs well with neutral colors like beige or gray. It can also be used as a background color for sections where you want to create a sense of depth and richness. However, be cautious about using it for large blocks of text due to accessibility concerns. In fashion, this color exudes elegance and can be used for evening wear or accessories. In interior design, it's suitable for creating a cozy and intimate atmosphere, such as in a library or study. The color looks great on velvet.
Branding, Beauty and Photography
In branding, Aubergine can represent sophistication, mystery, and creativity. It is well suited for brands targeting high-end markets or those seeking to convey a sense of exclusivity. It can be used in logos, packaging, and marketing materials to create a memorable visual identity. For beauty, this color translates into many applications such as lipstick or nail polish. It can be used as an accent color in photography to bring out a color on a person. It is also a good color to use for a background when photographing skin tones.
Website Theme
This color is amazing when creating a website theme. Using it as the main color on a site that has a focus on fantasy, mystery and or intrigue is perfect. Use lighter colors on the webpage such as tans and creams to balance this out. Use images that have similar themes in them and try to incorporate an image that is a color pop to draw the user's eye.